Interesting read Joe – I wasn’t aware of all these initiatives! There’s a great lesson here that the partnership route, particularly for companies that are have little competency in digital, is a really great option to kick start digital transformation. I think these efforts have been so successful because, despite being digital in nature, they are still rooted to the Lourve’s mission of enriching the experience and enhancing exposure of its art. I think its fantastic that the museum is embracing technology to increase the audience they can reach, since travel can be such a limiting factor. A potential next step would be utilizing VR to share the museum’s physical exhibits with those that aren’t able to be in Paris.
Great post! This reminds me a lot of the Nokia case that we did in class and in particular where we discussed how FUJI re-invented themselves through diversification. It would be interesting to hear Garmin’s leadership discuss whether this was architectural vs component innovation and how/if that would have changed their response. In addition to the alternative options you wrote about, I wonder if there could have been a successful partnering strategy with the large operating system providers to build the software together so they would have remained the owner of navigation without having to invest in application building.
Interesting read! I think the membership programs that have become increasingly common in retail are an interesting way for traditionally analog companies to begin to experiment in the digital world. There is clearly value on the table for both the company and the consumer so I can imagine it would be an easier internal sell than some other digital transformation projects. I wonder how Starbucks will continue to improve their application to build an experience that connections the physical and digital worlds for their consumers and differentiate against other big chain coffee shops.