Competing with Data

Current Prompt

Many organizations use large data and data analytics as an essential asset in their business. Think about how Waze collects and analyzes millions of queries every day to estimate traffic flows or airlines organize the requests for seats for hundreds of thousands of users each day to reset their pricing, or UPS uses hundreds of thousands of sensors to track millions of packages each data to feed users information about the progress of their shipments.

For this assignment, please choose a company that uses large data or data analytics to enhance its business. In other words, big data can be valuable in the context of offering a service or as a complement to another business process. How does data serve as an asset in their business? What type of investment are required to build and renew that asset? What type of investments and process put that asset to use, and creates value for the company? How does the company capture value from large data and analytics? What challenges did the company have to overcome to make use of the assets? What challenges and opportunities do you anticipate for the company in the future? Devote most of the space to value creation, but feel free to make observations about aspects of the value capture strategy. (Once again, to make it interesting, please stay away from big data use by the big five – Amazon, Google, Facebook, Apple, and Microsoft.)

800 words max

Driving Platform Innovation

October 17, 2019

Digital technologies give rise to a variety of platforms. Think about how EBay matches suppliers and buyers, or iTunes makes apps available for iPhone users.

For this assignment, please identify companies/organizations that you think have an innovative platform. Focus on how it creates and captures value. Why are they innovative? Identify the core processes for the platform, and describe how those processes create value for participants, such as buyers or sellers. If this platform invites applications or advertising, explain what value goes to the applications or advertisers. Identify two or three interesting elements of the platform, such as its scale, prevalence of multi-homing, or pricing. Stress the strategy for value creation, but feel free to make observations about aspects of the platform’s value capture strategy. (To make it interesting, please stay away from platforms owned by the big five – Amazon, Google, Facebook, Apple, and Microsoft.)

800 words max

Digitization Winners and Losers

September 24, 2019

Digital technologies are upending many industries and companies. Think about Uber’s impact on the taxi business, or Spotify’s impact on music downloads.

For this assignment, please identify companies/organizations that you think are winning and losing due to a specific instance of digital transformation. Pick one situation with a winner on one side and a loser on the other. Why are they a winner and why is this transformation putting the losing organization in a difficult place? Stress the novelty of the situation. Discuss the key elements of how the winner creates and/or captures value, and similarly for the key elements of how the other firm is losing value. (Please devote most of the space to the winner, and focus less on the losers, devoting attention to winner/losers according to a ratio approximately 3/1.)

800 words max.