Driving Platform Innovation

Current Prompt

Digital technologies give rise to a variety of platforms. Think about how EBay matches suppliers and buyers, or iTunes makes apps available for iPhone users.

For this assignment, please identify companies/organizations that you think have an innovative platform. Focus on how it creates and captures value. Why are they innovative? Identify the core processes for the platform, and describe how those processes create value for participants, such as buyers or sellers. If this platform invites applications or advertising, explain what value goes to the applications or advertisers. Identify two or three interesting elements of the platform, such as its scale, prevalence of multi-homing, or pricing. Stress the strategy for value creation, but feel free to make observations about aspects of the platform’s value capture strategy. (To make it interesting, please stay away from platforms owned by the big five – Amazon, Google, Facebook, Apple, and Microsoft.)

800 words max

Digitization Winners and Losers

September 24, 2019

Digital technologies are upending many industries and companies. Think about Uber’s impact on the taxi business, or Spotify’s impact on music downloads.

For this assignment, please identify companies/organizations that you think are winning and losing due to a specific instance of digital transformation. Pick one situation with a winner on one side and a loser on the other. Why are they a winner and why is this transformation putting the losing organization in a difficult place? Stress the novelty of the situation. Discuss the key elements of how the winner creates and/or captures value, and similarly for the key elements of how the other firm is losing value. (Please devote most of the space to the winner, and focus less on the losers, devoting attention to winner/losers according to a ratio approximately 3/1.)

800 words max.