What is the Future of VR?

April 28, 2017

Read The Full Prompt

Virtual reality (VR) has become a hot area of the high-technology industry. The  ecosystem consists of multiple groups of participants including:

  • device manufacturers (e.g., headset manufacturers)
  • content providers (e.g., VR game producers)
  • platforms (e.g., Google and Facebook)
  • suppliers (e.g., lens manufacturers)
  • companies applying VR in different usage scenarios (e.g., VR in education or healthcare)

For this final assignment, please read this background note of the industry to get an overview of the industry. Pick a participant group from the above list and then pick a company within this group (the company does not need to be discussed in the background note). Create an approximately 500-750 word post. In your blog post, briefly describe this company’s current value creation and capture strategies and leverage your learning from the course to make recommendations on how the company can grow its business further.

Please create appropriate tags for your post. Please also respond to and comment on three other posts per module. Feel free to use graphics, data, videos and links to other sites to corroborate your points.

Submitted (94)

Blippar: The Killer AR App That Never Was
Kathy Wang
Posted on May 1, 2017 at 6:48 pm
Blippar could have been the ultimate killer app for AR - it was well-conceived, well-received and well-funded. But today, 7 years after its founding, the startup is struggling. What went wrong, and where can it go from here?
The HTC Vive
Last modified on April 28, 2017 at 6:18 pm
THE HTC Vive is a virtual reality system created through a partnership between Valve [1] (one of the PC industries leading game developers) and HTC (a hardware manufacturer, focusing on phones and tablets).  The device is quite similar to the better known [...]
Apple’s Patience = Payoff
Posted on April 24, 2017 at 2:58 pm
I want to start by broadening the topic a bit to include virtual reality’s younger brother augmented reality. The adoption of these technologies and the strategies taken by the players in these ecosystems are extremely dependent. The major players in [...]
Pupil Labs Sets Eyes On VR
Posted on April 28, 2017 at 3:45 pm
Eye-tracking technology once associated with musty university research labs are finding their way in virtual and augmented reality headsets. The current virtual reality headsets, such as the Oculus Rift and the HTV Vive, do not have eye trackers. These headsets [...]
Facebook VR Strategy – Platform Or Hardware?
Posted on April 27, 2017 at 7:09 pm
  Facebook entered the early stage of virtual reality market in 2014 by acquiring Oculus VR at $2 billions. Thanks to the rise of 5G in late 2010’s to early 2020’s, VR will evolve beyond the gaming market. There will [...]
Bringing 3D models to life…sort of
Posted on April 25, 2017 at 2:11 pm
Bricks and Goggles is a Dutch software firm that specializes in converting construction designs (e.g. 3D CAD files) into Virtual Reality files that can be run on VR headsets (like Oculus and Google Cardboard).
IDEO: Getting Closer to the Customer Through Virtual Reality
Posted on April 27, 2017 at 4:39 pm
IDEO, a pioneer in design thinking, employs ethnographic research as an essential part of its new product, service, and experience design process. Ethnographic research has many benefits, but it's not without its challenges. How will using VR help the firm [...]
VR With Obvious Value
Noorin D
Last modified on April 27, 2017 at 10:54 pm
Medical Realities: an educational platform that leverages VR to improve surgical training
Upskill: Re-training today’s workforce with AR
Last modified on April 28, 2017 at 8:27 am
By driving the cost of AR app development and the total cost of ownership of smart devices down, Upskill is poised to change the axis upon which their enterprise clients compete.