What is the Future of VR?

April 28, 2017

Read The Full Prompt

Virtual reality (VR) has become a hot area of the high-technology industry. The  ecosystem consists of multiple groups of participants including:

  • device manufacturers (e.g., headset manufacturers)
  • content providers (e.g., VR game producers)
  • platforms (e.g., Google and Facebook)
  • suppliers (e.g., lens manufacturers)
  • companies applying VR in different usage scenarios (e.g., VR in education or healthcare)

For this final assignment, please read this background note of the industry to get an overview of the industry. Pick a participant group from the above list and then pick a company within this group (the company does not need to be discussed in the background note). Create an approximately 500-750 word post. In your blog post, briefly describe this company’s current value creation and capture strategies and leverage your learning from the course to make recommendations on how the company can grow its business further.

Please create appropriate tags for your post. Please also respond to and comment on three other posts per module. Feel free to use graphics, data, videos and links to other sites to corroborate your points.

Submitted (94)

HoloAnatomy: AR bodies, ARselves.
SonaliBloom
Posted on April 27, 2017 at 11:33 pm
The mixed reality experience of HoloAnatomy enables users to study human anatomy with a high level of detail and interactivity that is revolutionary in the field of medical education.
Amazon – behind on the VR chasm?
Mohit Mittal
Last modified on April 28, 2017 at 7:06 pm
Amazon, unlike other big tech companies, with the multitude of products hasn't made its foray in the virtual reality or augmented reality space. However, sources say work is underway. This blogpost explores how Amazon could use VR to build on [...]
STRIVR Labs: VR training in NFL
GJ
Last modified on April 27, 2017 at 10:26 pm
Injury in sports According to a study by NCAA, there were more than 41,000 injuries and 25 million athlete exposures from 2004 to 2009. Moreover, the same study also reported that 12.5% of injuries happen during practice.[i] In sports, many [...]
Magic Leap – Reinventing How We See the World
Jack K
Posted on April 28, 2017 at 5:40 pm
By 2017, Magic Leap has raised nearly 1.4 Billion Dollars and most Americans have never even heard of them.[i] Founded seven years earlier, this tech behemoth is still operating in stealth mode having raised 3 institutional rounds of funding without [...]
AR/VR, Bloomberg and Financial Services
pvuong
Last modified on April 29, 2017 at 5:48 pm
Compared to other industries, applications of AR/VR in financial services are few and far in between. Below I will give a quick overview of the applications, their challenges, opportunities and zoom in on my former employer, Bloomberg, and its experiment [...]
Littlstar: The YouTube of VR?
michellebrous
Last modified on April 29, 2017 at 6:41 pm
Through robust tech solutions and partnership with leading media publishers, Littlstar has positioned itself as the leading portal for VR content.
Jaunt
HBSstudent11
Last modified on April 28, 2017 at 12:27 pm
Creating high-quality, cinematic VR experiences in a nascent industry.