What is the Future of VR?

April 28, 2017

Read The Full Prompt

Virtual reality (VR) has become a hot area of the high-technology industry. The  ecosystem consists of multiple groups of participants including:

  • device manufacturers (e.g., headset manufacturers)
  • content providers (e.g., VR game producers)
  • platforms (e.g., Google and Facebook)
  • suppliers (e.g., lens manufacturers)
  • companies applying VR in different usage scenarios (e.g., VR in education or healthcare)

For this final assignment, please read this background note of the industry to get an overview of the industry. Pick a participant group from the above list and then pick a company within this group (the company does not need to be discussed in the background note). Create an approximately 500-750 word post. In your blog post, briefly describe this company’s current value creation and capture strategies and leverage your learning from the course to make recommendations on how the company can grow its business further.

Please create appropriate tags for your post. Please also respond to and comment on three other posts per module. Feel free to use graphics, data, videos and links to other sites to corroborate your points.

Submitted (94)

Labster – teaching lab experiments in VR
LiDe
Last modified on April 28, 2017 at 6:16 pm
Labster is redefining how students learn and experience science. Through immersive VR and gamification, Labster recreates a virtual lab, saving millions of dollars for schools and universities worldwide.
Snapchat and AR
meghana
Last modified on April 28, 2017 at 5:11 pm
Snapchat has truly revolutionized the social media game. The ephemeral message and story has quickly become the latest fad in the space and Snapchat and has been leading product and feature innovation since its inception. The users have been responding. [...]
Magic Leap: Reimagining Virtual Vision (and more)
Afaf
Last modified on April 28, 2017 at 5:40 pm
One of the most secretive startups in the world is using biology as inspiration to build mixed reality. It is building what it calls a photonic lightfield chip. What might Magic Leap really be up to?
NYT VR: The Gray Lady’s VR Experiment
Micah
Posted on April 28, 2017 at 2:02 am
In 2015, The New York Times launched NYT VR. The product remains an experiment as the firm attempts to better understand VR’s value in journalism.