Platform Business Challenges

March 24, 2020

Read The Full Prompt

Digital technologies give rise to a variety of platforms. For this assignment, please pick ONE of the following two options:

1) Identify a platform firm, describe how it creates and capture value, and evaluate its scalability and sustainability.  To make it interesting, please stay away from well-known platforms such as those owned by Amazon, Google, Facebook, Apple, and Microsoft.

2) Identify a firm that tried to work with a platform (e.g., X Fire or Australian banks) or tried to become a platform (e.g., Qihoo). Describe the opportunities and challenges in its journey.

Materials

“Why Some Platforms Thrive and Others Don’t” (Links to an external site.) HBR January-February 2019
“Products to Platforms: Making the Leap” (Links to an external site.) HBR April 2016

Assignment

Create an approximately 750-word post to make your contribution on digit.hbs.org  by 6 pm on March 24.

Please also respond to and comment on three other posts per assignment. Feel free to use graphics, data, videos, and links to other sites to corroborate your points.

Selected posts will be discussed in class.

Submitted (79)

Frontdoor – home services colossus with feet of clay?
Alexander Levinskiy
Last modified on March 31, 2020 at 10:22 pm
Frontdoor boasts its huge and growing platform size (gained through great product), but is “tech-enabled platform” a PR label to woe the investors or a viable strategy remains the open question.
Gusto: A payroll software turned ’people platform’?
Colm Farrell
Posted on March 22, 2020 at 2:29 pm
Gusto began as a payroll software for small businesses, but has since attempted to transform into a ‘people platform’, offering a range services for small businesses (mainly via partners). This post examines the execution and long-term sustainability of this product-to-platform [...]
Letgo: Grabbing Hold of the Classifieds Market and Not Letting Go
iBot
Last modified on March 24, 2020 at 6:00 pm
Letgo is a second-hand marketplace, connecting buyers and sellers of consumer goods ranging from televisions and clothing to cars and real estate, revolutionizing classifieds listings and innovating on the foundation established by dated offerings like Craigslist and local newspapers -- [...]
Plex TV: From Personal Media Server to Mediaverse
Jared V.
Last modified on March 24, 2020 at 6:17 pm
Over the years Plex has found a niche with cord-cutters by enabling customers to set up their own personal media servers and access their content across a variety of internet-connected devices. Recently, however, Plex began aiming its sights on the [...]
Blind: Building and Scaling Anonymous Community
vertigo
Last modified on March 23, 2020 at 2:02 pm
“Anonymous community for the workplace.” - Kyum Kim, Head of US operations and co-founder of TeamBlind “Most of our U.S. users are tech employees and there are tons of topics on Blind. Many of them talk about compensation, salary, company [...]
TaskRabbit: how weak network effects prevent companies to scale
Jona Babi
Last modified on March 23, 2020 at 11:01 pm
TaskRabbit is an online and mobile marketplace that matches freelance labor with local demand, allowing consumers to find immediate help with everyday tasks, including cleaning, moving, delivery and handyman work.
Zocdoc: A two-sided platform charging one side
ka
Last modified on March 24, 2020 at 1:15 pm
Zocdoc connects patients with healthcare providers. It recently adjusted its pricing structure for several markets to attract new physicians to the site. However, Zocdoc must balance the fee structure of its existing physician base with new account acquisition.