Platform Business Challenges

March 24, 2020

Read The Full Prompt

Digital technologies give rise to a variety of platforms. For this assignment, please pick ONE of the following two options:

1) Identify a platform firm, describe how it creates and capture value, and evaluate its scalability and sustainability.  To make it interesting, please stay away from well-known platforms such as those owned by Amazon, Google, Facebook, Apple, and Microsoft.

2) Identify a firm that tried to work with a platform (e.g., X Fire or Australian banks) or tried to become a platform (e.g., Qihoo). Describe the opportunities and challenges in its journey.


“Why Some Platforms Thrive and Others Don’t” (Links to an external site.) HBR January-February 2019
“Products to Platforms: Making the Leap” (Links to an external site.) HBR April 2016


Create an approximately 750-word post to make your contribution on  by 6 pm on March 24.

Please also respond to and comment on three other posts per assignment. Feel free to use graphics, data, videos, and links to other sites to corroborate your points.

Selected posts will be discussed in class.

Submitted (79)

WeddingWire: with you till you say I do!
Posted on March 22, 2020 at 4:18 am
WeddingWire is a platform that connects engaged couples with wedding vendors to help them plan their wedding and streamline the process as much as possible. It was founded in 2007 by Timothy Chi who was frustrated by the complexity and [...]
OpenTable: Restaurant Reservations Made-Easy
Last modified on March 23, 2020 at 5:39 pm
OpenTable is the market leader in online restaurant reservations. The company has made several strategic decisions to grow its two-sided platforms and has benefited from strong cross-sided network effects. Yet, in a perceived winner-take-most market, OpenTable should continue growing and [...]
Blackbuck – Hauling the future
Posted on March 22, 2020 at 12:03 am
Blackbuck is attempting to solve the inefficiencies in the Indian surface transport sector through a marketplace and technology-enabled services. Its impressive growth and recent funding have attracted various competitors – including one that questions the logistics platform business model itself.
Zocdoc: The Yelp for Medicine?
Jesse Bendit
Posted on March 24, 2020 at 3:05 pm
The Zocdoc platform has helped to increase transparency and ease accessibility within the healthcare industry, a space that lags behind most other industries in those areas. In doing so, Zocdoc has opportunities to further expand its offering to continue to [...]
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