Growing Businesses in the Age of Platforms

February 26, 2017

Read The Full Prompt

One consequence of the digital transformation is that platforms are becoming increasingly prevalent in today’s economy.

For this module please pick ONE company/organization and discuss how it creates and captures value in platform markets:

Issues you may want to address (feel free to consider other related issues not listed below):

  • How to scale up platform businesses?
  • How do various factors such as local/global network effects and multihoming affect competitive dynamics in platform markets?
  • When can an entrant take over market leadership when competing with an incumbent in a platform market?
  • How can product/service-centric firms grow into platform-centric firms?
  • How do firms cooperate and compete with powerful platforms when they serve as complementors and partners of these platforms?

Create an approximately 500-750 word post to make your contribution on by 6pm on Feb 26. Please create appropriate tags for your post. Please also respond to and comment on three other posts per module. Feel free to use graphics, data, videos and links to other sites to corroborate your points.

Please prepare a 2-3 min summary of your blog post before class.

Note: Since our third module is on crowd-based business models (business models that leverage collective intelligence from a large number of users), please do not pick crowd-based companies such as Kickstarter and Threadless for this OK blog post.

Submitted (94)

LiquidSpace and the Platformization of Office Rentals
Last modified on February 26, 2017 at 6:59 pm
A door down from WeWork, there is LiquidSpace. Both companies are pursuing a modern approach to the office space marketplace, but LiquidSpace has stayed truer to the rules of platform strategy.
Github: The home for Open Source
Posted on February 25, 2017 at 6:16 pm
Github has come to dominate the software source code hosting market. Despite limited network effects and ease of multi-homing, Github has managed to tip the market in its favor using clever strategies and an open embrace of open source software.
YouTube: How to Continue Digital Dominance?
Stephanie Chan
Last modified on February 26, 2017 at 7:47 pm
YouTube is the current king of digital video. However, as we’ve learned in DIG and in BSSE, no single strategy is successful forever and disruptors often get disrupted themselves as industry landscapes change. How can YouTube remain dominant as giant [...]
Snapchat, a “camera” for Gen Y and Z?
Posted on February 26, 2017 at 5:42 pm
Snapchat is a social messaging app that features self-deleting image and video taking. It has proven success among younger users of Gen Y and Z and has taken increasing wallet share from advertisers who like to target this group. However [...]
Alexa: From Smart Assistant to Smart Platform
Posted on February 26, 2017 at 3:24 pm
In the last few years smart assistants have been getting a lot of attention as the tech giants compete for share of voice. Apple was one of the first to market with Siri, but they kept their AI platform closed and [...]
A Bumpy Ride for Beepi
Posted on February 26, 2017 at 10:48 am
Peer-to-peer used car marketplace Beepi has gone from a successful $149MM capital raise to a desperate fire sale in less than four years. What led the company to take a turn for the worse?