Driving Platform Innovation

October 17, 2019

Read The Full Prompt

Digital technologies give rise to a variety of platforms. Think about how EBay matches suppliers and buyers, or iTunes makes apps available for iPhone users.

For this assignment, please identify companies/organizations that you think have an innovative platform. Focus on how it creates and captures value. Why are they innovative? Identify the core processes for the platform, and describe how those processes create value for participants, such as buyers or sellers. If this platform invites applications or advertising, explain what value goes to the applications or advertisers. Identify two or three interesting elements of the platform, such as its scale, prevalence of multi-homing, or pricing. Stress the strategy for value creation, but feel free to make observations about aspects of the platform’s value capture strategy. (To make it interesting, please stay away from platforms owned by the big five – Amazon, Google, Facebook, Apple, and Microsoft.)

800 words max

Submitted (23)

TikTok: Transforming Video-Sharing
Kemi Akenzua
Last modified on October 18, 2019 at 3:23 pm
TikTok is part of the most valuable startup in the world, yet few smartphone users outside of Gen Z have not heard of, much less used, it. When ranked by number of daily active users, TikTok is the only social [...]
Old Clothes, New Strategies: ThredUP’s Evolution
C. Williams
Posted on October 16, 2019 at 10:18 pm
ThredUP, the self-proclaimed “world’s largest fashion resale marketplace,” began as a pure multi-sided platform, matching sellers with buyers to trade their clothing directly. In an effort to create a better experience and more value for both sides, ThredUP pivoted to [...]
Posted on October 17, 2019 at 7:56 am
Carmax is one of the leading car resale platforms that allows buyers and sellers to seamlessly exchange cars.
Coinbase Envisions an Open Financial System
Jackson Howell
Last modified on October 17, 2019 at 12:41 am
Coinbase’s vision extends beyond simply trading digital currencies, with the stated goal of becoming the platform at the center of a revolutionary, "open financial system". Its core processes can be divided into five primary lines of business: Coinbase, Coinbase Pro [...]
GoodRx or GreatRx?
Last modified on October 17, 2019 at 8:04 am
GoodRx is taking the healthcare industry by storm. In an industry that relied on trade secrets to thrive, GoodRx in employing a unique digital platform strategy to increase price transparency to end customers. What makes them click?
Yelp: A Recipe for Success
Leo Li
Last modified on October 17, 2019 at 12:52 am
Yelp isn’t merely a review platform, but a one-stop shop that provides a comprehensive set of services for consumers through vertical expansions from the upstream (information & review seeking) to the downstream (product purchasing).
AI-as-a-service with Scale
Tommy PF
Last modified on October 16, 2019 at 5:10 pm
Scale combines human intelligence and platform algorithms/services to enable companies to build better AI. It has created a platform that connects companies and contractors who can label data.
Mighty Networks, the new digital fireside for niche audiences
Posted on October 17, 2019 at 2:01 am
Mighty Networks is allowing online brands to create the customer’s digital experience of tomorrow through its platform.  MN can be used by businesses to gather and connect online communities around discussions on specific interests, reach directly to members, bolster interaction [...]
DroneBase: Business at 400 Feet
Last modified on October 16, 2019 at 7:27 pm
DroneBase is a platform that connects customers needing aerial photos or videos and professional drone pilots.It streamlined the creation process and made it easy for companies to leverage its proprietary technology and pilots’ network to attain aerial footage at a [...]
Theon Greyjoy
Last modified on October 16, 2019 at 9:46 pm
How a tool for fixing an annoying problem for an online game became a money printing press (literally billions of dollars)