Driving Digital Transformation

April 30, 2018

Read The Full Prompt

For this final blog post, please pick one company that you are familiar with (e.g., a company you worked at). First, describe the current challenges and opportunities the company is facing due to digital transformation. Then recommend changes the company needs to make to address these challenges or take advantages of these opportunities. In your post, please consider any organizational changes the company needs to make, and potential internal resistance when implementing your recommendation (and strategies to overcome such resistance).

Create an approximately 1,000-1,500 word post to make your contribution on digital.hbs.edu/platform-digit by 6pm on April 30. Please create appropriate tags for your post. Please also respond to and comment on three other posts by May 1. Feel free to use graphics, data, videos, and links to other sites to corroborate your points.

Submitted (58)

Digital Disney: Transforming the Happiest Place on Earth
Last modified on April 21, 2018 at 10:48 pm
The leader in media entertainment, Disney faces an existential crisis with the rise of digital streaming. With ~200,000 employees, established brands, and a business inextricably linked to the traditional system, how can Disney transform itself in today's digital era?
Rethinking the Video Game Business Model
Posted on April 24, 2018 at 9:06 pm
Activision Blizzard is one the largest video game publishers in the world and has seen tremendous success over the past 5 years. Moving forward, it must re-evaluate its strategic and operational positioning to adapt to a set of transformational digital [...]
Electronic Arts: Game On
Last modified on April 27, 2018 at 9:43 pm
Amidst the tide of rapidly advancing hardware, software, and internet technologies, companies in the video game industry must constantly evolve to stay competitive. Electronic Arts Inc. (EA), one of largest game software development and publishing companies in the world, is [...]
The App Store | Apple’s Move To Services
Last modified on April 22, 2018 at 11:35 pm
As the outsized iPhone growth of the past few years fades, investors are turning their heads to Apple Services. Moving the App Store’s focus from a pure search platform to driving discovery and better monetization is key for the Cupertino, [...]
NBCUniversal: A Path to Going D2C
Last modified on April 26, 2018 at 12:28 pm
NBCUniversal needs to make an investment in itself, not other digital entities, to go direct-to-consumer, positioning it to better capture changing viewership habits and make smarter content bets.
Brewing a Successful Future at Nespresso?
Last modified on April 30, 2018 at 4:40 am
As competitors continued to chip away at its market share, Nespresso has been spending heavily on marketing and R&D to stay ahead, two areas in which the company is known to excel. Furthermore, Nespresso, and Nestle overall, have been increasingly [...]
Fender Guitars: Can the Electric Guitar Make a Comeback?
Posted on April 27, 2018 at 1:07 pm
Is the Electric Guitar Dead? Fender Guitar is undergoing a digital transformation to return the instrument to its former glory as the core instrument of pop music. However, the company needs to balance digital innovation with its sensitive 'purist' customer [...]
Goldman Sachs – A Technology Company?
Brittany W
Posted on April 26, 2018 at 12:22 pm
In early 2017, Lloyd Blankfein (Goldman Sachs CEO) stated “We are a technology firm. We are a platform.” Goldman Sachs still has a long way to go, but is taking steps in the right direction to effectively employ digital technologies. [...]
eBay – No More Auctions?
Last modified on April 29, 2018 at 1:30 am
eBay, starting off as an auction site, was quickly surpassed by Amazon in US and has encountered strong opponents in international markets. How should it transform and re-invent itself in order to win in competition?
Florida Power and Light: Disrupted by Data
Posted on April 27, 2018 at 2:00 pm
Florida Power and Light is under attack by a wide range of digital innovations. By embracing this digital transformation utilities like FPL have the chance to control the energy ecosystem into the future, but if they don't fast they could [...]
The failure of Beepi
Last modified on April 27, 2018 at 11:45 pm
Beepi fell from being the Top 10 hottest e-commerce firm to closing up shop in just 3 years. How could it be played out differently?
Emirates NBD, an almost perfect digital transformation
Posted on April 30, 2018 at 11:53 am
An increase in mobile penetration rate and connectivity speed in the emerging markets and the Middle East specifically has opened the road for disruption in several industries. Big players long advantaged not only by years of experience but also by [...]
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