Digital Winners and Losers

September 13, 2015

Read The Full Prompt

The basic thesis of our course is that digital technologies are upending many industries and companies. Think about Uber’s impact on the taxi business or Spotify’s impact on music downloads and the record industry.

For this module, we would like you to identify companies/organizations that you think are winning or losing. Just work on either winners or losers. Please focus on just one organization. Tell us why they are a winner or loser. Discuss elements of how they create and/or capture value that is leading you to call them a winner or loser.

Create an approximately 500-750 word post to make your contribution. Please create appropriate tags for your post including if it is a “winner” or “loser” Please also respond to and comment on three other posts per module. Feel free to use graphics, data, videos and links to other sites to corroborate your points.

Selected posts will be discussed in class and also featured on the HBS Digital Initiative website.

Submitted (145)

LinkedIn: Winning with Professional Data
JG
Posted on September 13, 2015 at 11:03 am
LinkedIn has built up an invaluable user base and professional category of data that unlock a number of different and robust revenue streams.
Waze: Redefining Carpooling
RS
Posted on September 13, 2015 at 10:50 pm
In spite of rising costs of car-ownership (>$8,000/year on average) and parking ($3,000/year on average), 80% of Americans still drive alone when commuting to and from work. This has led to a tremendous increase in road congestion, especially in major [...]
Airbnb has truly challenged the status quo of the travel industry
Ximena
Last modified on September 13, 2015 at 12:38 am
  With a $25 billion valuation and after only seven years in the market, Airbnb has surpassed the market cap of major hotel companies like Marriott that manages more than 4.000 hotels ($21bn) or Starwood with more than 1.200 properties [...]
The Guardian – how to be a winner in a declining industry
KP
Last modified on September 14, 2015 at 12:54 am
The Guardian has survived one of the biggest industry declines, to become a more relevant newspaper in a digital world. They have beaten their traditional newspaper rivals through the adoption of 'Open Journalism' and digital media - putting their readers [...]
Starbucks – Driving Customer Engagement via Digital Innovation
IR
Last modified on September 13, 2015 at 11:55 pm
Starbucks is a great example of a company “winning” by leveraging digital technologies to create value. Technology is increasingly disrupting traditional “brick and mortar” retail businesses, and Starbucks has long been recognized as a leader in harnessing digital tools to [...]
Barnes & Noble: Playing the Digital Game All Wrong
Kathryn R
Last modified on September 13, 2015 at 9:10 pm
By now, many of us have forgotten that Barnes & Noble attempted to compete against the likes of Apple and Amazon in the e-reader/tablet market with their ill-fated Nook. Barnes & Noble invested significantly in R&D and actually produced some [...]
Nike: Building Communities through Digital
JL
Posted on September 13, 2015 at 10:02 pm
“Digital is an accelerator of growth that is shaping everything we do. We are building deep connections to consumers with digital services and communities to driving rapid expansion of our ecommerce business.” – Mark Parker, CEO Nike Historically, retail and [...]