Data-driven Value Creation, Value Capture and Operating Models

November 22, 2015

Read The Full Prompt

In this module we have examined how data and analytics can be utilized in organizations of all types. For this assignment, please choose a company that uses data in a creative way to drive value creation, capture or operating model and then describe:

•What is the company’s value creation model? How does it depend on the creative usage or analysis of data? How is it different from its competitors?

•What is the company’s value capture model? How does it depend on the creative usage or analysis of data? How is it different from its competitors?

•How does its operating model (processes, capabilities, resources, and use of data) drive its business model (value creation and capture)?

•How did it get to where it is now? What challenges do you anticipate for the company in the future?

Please try to use data and analytics to illustrate your arguments when possible. Create an approximately 500-750 word post to make your contribution. Please create appropriate tags for your post. Please also respond to and comment on three other posts per module. Feel free to use graphics, data, videos and links to other sites to corroborate your points.

Submitted (137)

Counsyl: Genetic Testing Meets Amazon
AEH
Posted on November 22, 2015 at 10:22 pm
“DNA screening for the important moments in life”, says Counsyl’s website, with family vignettes playing on loop on the site’s background. Counsyl sells a genetic test, such that via a blood or saliva sample, couples seeking to have children can [...]
Nailed it: YouTube’s deep learning automatic thumbnail generator
S
Last modified on November 22, 2015 at 7:47 pm
They say you shouldn’t judge a book by its cover, but we all do : vibrant colors, bold graphics, and eye-catching text draws us in. Many of YouTube’s top content creators and video uploaders spend hours perfecting their thumbnails, because thumbnails are [...]
Dataminr: Actionable signals from Twitter
B_Alvy
Last modified on November 22, 2015 at 10:55 pm
  Dataminr specializes in the real-time analysis of data from a variety of news and social media sources to provide differentiated and expedient support to media, public sector, finance, and corporate security entities. Their value is in their ability to rapidly [...]
Ayasdi – a different way of looking at data
LC
Last modified on November 21, 2015 at 3:37 pm
Traditional data analysis relies on statistics. Ayasdi offers data analysis based on topology with applications ranging from disease research to investing to fraud detection.
E-Commerce’s Cure for Chargebacks
DB
Last modified on November 22, 2015 at 6:18 pm
SIGNIFYD is a full-service payment validation platform to help online businesses prevent payment fraud. They use data from thousands of risk indicators to determine if transactions are fraudulent. SIGNIFYD’s goal is to make an impact with e-commerce companies by allowing [...]
TransUnion
RS
Posted on November 22, 2015 at 2:09 pm
Will TransUnion be able to maintain its edge in proprietary data and business analytics?
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