Data-driven Value Creation, Value Capture and Operating Models

November 22, 2015

Read The Full Prompt

In this module we have examined how data and analytics can be utilized in organizations of all types. For this assignment, please choose a company that uses data in a creative way to drive value creation, capture or operating model and then describe:

•What is the company’s value creation model? How does it depend on the creative usage or analysis of data? How is it different from its competitors?

•What is the company’s value capture model? How does it depend on the creative usage or analysis of data? How is it different from its competitors?

•How does its operating model (processes, capabilities, resources, and use of data) drive its business model (value creation and capture)?

•How did it get to where it is now? What challenges do you anticipate for the company in the future?

Please try to use data and analytics to illustrate your arguments when possible. Create an approximately 500-750 word post to make your contribution. Please create appropriate tags for your post. Please also respond to and comment on three other posts per module. Feel free to use graphics, data, videos and links to other sites to corroborate your points.

Submitted (137)

Counsyl: Genetic Testing Meets Amazon
AEH
Posted on November 22, 2015 at 10:22 pm
“DNA screening for the important moments in life”, says Counsyl’s website, with family vignettes playing on loop on the site’s background. Counsyl sells a genetic test, such that via a blood or saliva sample, couples seeking to have children can [...]
Rolls Royce: Internet of Things in Aviation
Ola
Posted on November 22, 2015 at 11:14 pm
Rolls Royce: How a struggling airline supplier became a leader in big data analytics
Smarter Digital Marketing
Atima Lui
Posted on November 22, 2015 at 4:29 pm
How American Apparel is Using Value-Driven Data Analytics
Google: Data-driven Value Creation and Value Capture
Esty
Posted on November 19, 2015 at 9:29 pm
Google uses data and analysis creatively in every aspect of it's operating model, value creation, and value capturing.
Toyota & Social Media Monitoring
AK
Posted on November 22, 2015 at 6:29 pm
Toyota leverages social media intelligence to innovate its product development, sales, and marketing.
Hudson’s Bay: Big Data for the Perfect Fit
HBStudent2016
Last modified on November 21, 2015 at 3:32 pm
This Canadian retailer has used data analytics to not only help customers find the perfect outfit, but also find an edge in the competitive retail landscape.
How Forter is Fighting Online Fraud
Sabina
Last modified on November 22, 2015 at 8:49 pm
Forter developed a fraud prevention solution for online merchants. Forter’s technology gives merchants an answer on each payment transaction whether it is fraudulent or not in real time. They use cyber intelligence and behavioral data analysis in order to create [...]
Fighting fraud using machines
Yannis
Last modified on November 22, 2015 at 10:27 pm
Sift Science uses machine learning and pattern recognition to detect and prevent fraud. The company has strong network effects and has managed to create and capture value by improving its product over time.
Transunion – Competing with Data Giants
AP
Posted on November 20, 2015 at 6:46 pm
How Transunion remains relevant as the #3 credit bureau
Data in Drug Research: “We have no idea what we what know”
Donald Frump
Last modified on November 22, 2015 at 2:54 pm
Using data to discover treatments faster
Encore Capital Group – getting into the mind of the distressed consumer
Qing
Last modified on November 22, 2015 at 11:15 pm
I spent 6 months working on a debt collection project. Contrary to what you may think, it’s a fascinating area! One of my rewards was an all-expense paid resort trip while attending a Collections and Credit Risk Conference in Scottsdale, [...]
Netflix – Using Metadata to Optimize Entertainment
DIGITite
Posted on November 22, 2015 at 4:34 pm
Last night, I struggled to find a solid chick flick movie among several friends that none of us had seen. While scrolling through my Netflix account, there were specific recommendations based on other movies I had chosen. There were the [...]
Medallia’s Approach to Customer Feedback Data
Becky D
Last modified on November 22, 2015 at 3:43 pm
Medallia uses machine learning and regression to help its Fortune 1000 clients collect, analyze, and act on customer feedback - in turn increasing customer loyalty and spend. That value creation made this startup into one of Silicon Valley's newest Unicorns.
Predictive Analytics at Intel: Using data analysis to boost sales team performance
GA
Last modified on November 21, 2015 at 10:43 am
Intel’s sales organization contacted the IT division to help them optimize and improve sales. They wanted to be able to identify which of their customers had the greatest potential for increasing revenues, when was the optimal time in their buying [...]
Ginger.io: Changing the Way We Deliver Healthcare
s
Posted on November 22, 2015 at 7:42 pm
Ginger.io leverages data analytics in the treatment and management of mental illness and mood disturbances, disrupting the classic models of healthcare delivery.
GM and Seeing Minds: Creating Value by Saving Lives
Grace
Last modified on November 21, 2015 at 11:38 am
GM and Seeing Minds: Creating Value by Saving Lives
Netskope – Protecting Cyber Data Using Data
QC
Posted on November 22, 2015 at 7:44 pm
Founded in 2012, Netskope is a cyber security company based in Los Altos, CA. Categorized as a Cloud Access Security Broker (CASB), the company offers a suite of software solutions to help mid-sized businesses and large enterprises gain visibility and [...]
Data analytics is a blow to global warming
hawkeye
Last modified on November 22, 2015 at 9:41 am
Siemens has built a data analytics team to increase efficiency and reduce maintenance costs in its wind power business.
NBA introduces big data to push league to next level
Jon Malankar
Posted on November 22, 2015 at 6:59 pm
June 14, 1998.  Michael Jordan hits a game winning jumper to capture his sixth NBA championship with the Chicago Bulls.  The NBA celebrates its highest rated game in history.  Everyone rejoices.  Flash forward 15 years and the NBA has yet [...]
Pay me to use sell your data to researchers
uilc
Posted on November 22, 2015 at 11:02 pm
Most people think of Fitbit has a consumer facing company, however with historically the largest market share in the wearables industry, Fitbit is using the data collected from devices already paid for to capture even more value.   Value creation [...]
TensorFlow and Open Sourced Machine Intelligence – Game Changer?
Austin
Posted on November 22, 2015 at 8:58 pm
Google has just open-sourced TensorFlow, a machine intelligence engine that could rapidly accelerate startup opportunities in machine learning and AI.
A Legendary Approach to Data Analytics
H Li
Posted on November 22, 2015 at 5:09 pm
An analysis of value creation and capture model for Legendary Pictures' Data Analytics Group.
23andMe Ancestry- Are you secretly my brother?
Chippydip
Posted on November 22, 2015 at 9:39 pm
A consumer genetics company tackles ancestry through matching data
Ayasdi: A New Way to Think About Data
Rob C.
Posted on November 22, 2015 at 2:05 pm
Ayasdi helps companies understand the "shape" of their data to drive better predictive analysis.
1 … 3 4 5 6