Data-driven Value Creation, Value Capture and Operating Models

November 22, 2015

Read The Full Prompt

In this module we have examined how data and analytics can be utilized in organizations of all types. For this assignment, please choose a company that uses data in a creative way to drive value creation, capture or operating model and then describe:

•What is the company’s value creation model? How does it depend on the creative usage or analysis of data? How is it different from its competitors?

•What is the company’s value capture model? How does it depend on the creative usage or analysis of data? How is it different from its competitors?

•How does its operating model (processes, capabilities, resources, and use of data) drive its business model (value creation and capture)?

•How did it get to where it is now? What challenges do you anticipate for the company in the future?

Please try to use data and analytics to illustrate your arguments when possible. Create an approximately 500-750 word post to make your contribution. Please create appropriate tags for your post. Please also respond to and comment on three other posts per module. Feel free to use graphics, data, videos and links to other sites to corroborate your points.

Submitted (137)

Netskope – Protecting Cyber Data Using Data
QC
Posted on November 22, 2015 at 7:44 pm
Founded in 2012, Netskope is a cyber security company based in Los Altos, CA. Categorized as a Cloud Access Security Broker (CASB), the company offers a suite of software solutions to help mid-sized businesses and large enterprises gain visibility and [...]
NBA introduces big data to push league to next level
Jon Malankar
Posted on November 22, 2015 at 6:59 pm
June 14, 1998.  Michael Jordan hits a game winning jumper to capture his sixth NBA championship with the Chicago Bulls.  The NBA celebrates its highest rated game in history.  Everyone rejoices.  Flash forward 15 years and the NBA has yet [...]
Pay me to use sell your data to researchers
uilc
Posted on November 22, 2015 at 11:02 pm
Most people think of Fitbit has a consumer facing company, however with historically the largest market share in the wearables industry, Fitbit is using the data collected from devices already paid for to capture even more value.   Value creation [...]
PayScale: Bringing data to compensation
AS
Posted on November 22, 2015 at 3:58 pm
PayScale combines crowdsourced data and analytics to develop market insights and bring clarity to employee compensation for both consumers and businesses in a "B2B2C" model.
Panorama Education
SEA8
Posted on November 22, 2015 at 11:39 pm
Panorama Education is an SaaS education technology company that enables schools to improve their climate and culture, which are critical components of a successful school. Schools hire Panorama to create and administer surveys to students, teachers, administrators, and parents to [...]
Driving in the direction of big data: Ford Motor Company
ilny
Posted on November 21, 2015 at 6:27 pm
Ford experiments with big data in the attempt to become the Apple of the automotive industry. Its sweeping plans for the future of the automotive industry recognize the value big data plays in the integration between hardware and software.
Counsyl: Genetic Testing Meets Amazon
AEH
Posted on November 22, 2015 at 10:22 pm
“DNA screening for the important moments in life”, says Counsyl’s website, with family vignettes playing on loop on the site’s background. Counsyl sells a genetic test, such that via a blood or saliva sample, couples seeking to have children can [...]
How Forter is Fighting Online Fraud
Sabina
Last modified on November 22, 2015 at 8:49 pm
Forter developed a fraud prevention solution for online merchants. Forter’s technology gives merchants an answer on each payment transaction whether it is fraudulent or not in real time. They use cyber intelligence and behavioral data analysis in order to create [...]
Fighting fraud using machines
Yannis
Last modified on November 22, 2015 at 10:27 pm
Sift Science uses machine learning and pattern recognition to detect and prevent fraud. The company has strong network effects and has managed to create and capture value by improving its product over time.