Data-driven Value Creation, Value Capture and Operating Models

November 22, 2015

Read The Full Prompt

In this module we have examined how data and analytics can be utilized in organizations of all types. For this assignment, please choose a company that uses data in a creative way to drive value creation, capture or operating model and then describe:

•What is the company’s value creation model? How does it depend on the creative usage or analysis of data? How is it different from its competitors?

•What is the company’s value capture model? How does it depend on the creative usage or analysis of data? How is it different from its competitors?

•How does its operating model (processes, capabilities, resources, and use of data) drive its business model (value creation and capture)?

•How did it get to where it is now? What challenges do you anticipate for the company in the future?

Please try to use data and analytics to illustrate your arguments when possible. Create an approximately 500-750 word post to make your contribution. Please create appropriate tags for your post. Please also respond to and comment on three other posts per module. Feel free to use graphics, data, videos and links to other sites to corroborate your points.

Submitted (137)

KnowRe’s data-driven adaptive learning tools for teachers and kids
Won't Not
Posted on November 20, 2015 at 12:30 pm
KnowRe uses bite-sized behavioral data to help kids learn math and help teachers step up their game
TrueCar – solving the “lemons” issue through data??
SJB
Posted on November 18, 2015 at 3:20 pm
TrueCar is aiming to solve the "lemon" issue in the car dealer market, by providing customers with a huge amount of pricing data for all types of cars, thus helping them to not overpay for their car. The question is: [...]
Walmart Exchange: Using Data to Go from Retail to Media
ahc
Posted on November 22, 2015 at 5:02 pm
Walmart has long reigned at the top of the traditional retail ecosystem for decades, but in 2014, it entered the world of digital media with the introduction of Walmart Exchange, or WMX. WMX is an ad exchange that allows suppliers [...]
EFL: The psychology behind risk management
Andrea MF
Posted on November 17, 2015 at 12:50 am
Harvard born startup based in Perú is closing the information gap in order to boost access to credit in developing economies.
Adore Me is setting out to disrupt the lingerie space with style…and data
MR
Last modified on November 22, 2015 at 11:22 pm
  Fast-fashion online lingerie retailer Adoreme, launched in 2011 by HBS alum Morgan Hermand-Waiche, aims to shake up the women’s lingerie space which is currently dominated in the United States by Victoria’s Secret. Using former Victoria Secret designers (e.g. Head [...]
Counter-Strike: Global Offensive — One of Valve’s Data Habits
Jason Preston
Last modified on November 22, 2015 at 3:57 pm
Valve's games live and breathe data.
Data and Analytics Creating Value for Hulu
DIGIT Girl
Posted on November 22, 2015 at 9:24 am
Data is creating value at Hulu through its selection of content to invest in, its search recommendation engine, and its advertisers.
Applied Materials- When machines talk to each other
Oded
Posted on November 21, 2015 at 8:03 pm
Applied Materials is using machine learning and advanced statistical algorithms to improve semiconductor yields
Can Amazon read our minds?
Gonzalo
Posted on November 22, 2015 at 8:02 pm
Amazon is working on a new technology that, based on data analysis, will allow them to predict purchases before they even happen and send the items to destination.
TrueCar: data-driven car buying
Matt
Posted on November 22, 2015 at 5:25 pm
Overview TrueCar’s missions is to transform the car-buying experience through a platform to improve transparency. The driving force shaping this new experience is the consumer’s perception of the stereotypical “used car salesperson” and the inevitable information asymmetry associated with used [...]
Next Big Sound – BandPage on Steroids?!
Mike Maley
Posted on November 20, 2015 at 4:21 pm
"I stream, you stream, we all stream some Trap Queen." Next Big Sound brings analytics to artists and brands using streaming music and social media data.
DATA-DRIVEN FILM MAKING – CINEMA’S FUTURE?
JP
Last modified on November 22, 2015 at 4:08 pm
Horror film director Eli Roth is using demographic data to create the most cost-efficient marketing campaigns for his new movie, The Green Inferno.
Expedia’s use of big data, from efficient collection to wise exploitation for better customer satisfaction
europeanfederalist
Last modified on November 22, 2015 at 9:03 pm
Expedia's recent acquisition of Orbitz announces the creation of a giant in the field of online travel and hotel purchases. However, taking a closer look shows that before becoming a revenue giant, the new company is first and foremost a [...]
The $1 Billion Agritech Company
Damla
Last modified on November 21, 2015 at 2:19 pm
How The Climate Corporation leveraged big data to revolutionize an industry
Big Data in Big Agribusiness: Monsanto Monopolizes America’s Farms
(Wo)Man in the Arena
Posted on November 22, 2015 at 8:18 pm
Forget the Domino’s Delivery Car- The future of food is the data-driven tractor
Using Data to Monetize Mother Nature
Elizabeth H
Posted on November 17, 2015 at 11:29 pm
Weather influences 1/3 of the world’s GDP on a daily basis. With such value at stake, The Weather Company is using big data to help companies worldwide optimize marketing, supply chain, and core business operations to capture the value that [...]
SumAll: summing data across platforms
Jennifer B.
Posted on November 20, 2015 at 4:58 pm
A marketing analytics startup is summing data from 42 different platforms to help small and medium sized businesses better understand correlations between social media activity and revenue.
Capital Float: Leveraging Data for Loans to Small Businesses
Karthik
Posted on November 21, 2015 at 9:25 pm
“We started Capital Float with the belief that technology and data would be the key drivers in cracking SME financing in India. Over the past year, we’ve focused on building the platform to deliver what our customers want above all [...]
Kensho – King of Financial Data Analytics
Madrid
Last modified on November 21, 2015 at 7:20 pm
Kensho is refreshing financial data analytics with big data technologies.
The Automatic and the Zubie and How They Can Capture More Value
Alexander Soley
Last modified on November 22, 2015 at 9:23 pm
These two companies have the potential to make a great deal of money from their products' data.
Medallia’s Approach to Customer Feedback Data
Becky D
Last modified on November 22, 2015 at 3:43 pm
Medallia uses machine learning and regression to help its Fortune 1000 clients collect, analyze, and act on customer feedback - in turn increasing customer loyalty and spend. That value creation made this startup into one of Silicon Valley's newest Unicorns.
Predictive Analytics at Intel: Using data analysis to boost sales team performance
GA
Last modified on November 21, 2015 at 10:43 am
Intel’s sales organization contacted the IT division to help them optimize and improve sales. They wanted to be able to identify which of their customers had the greatest potential for increasing revenues, when was the optimal time in their buying [...]
Ginger.io: Changing the Way We Deliver Healthcare
s
Posted on November 22, 2015 at 7:42 pm
Ginger.io leverages data analytics in the treatment and management of mental illness and mood disturbances, disrupting the classic models of healthcare delivery.
GM and Seeing Minds: Creating Value by Saving Lives
Grace
Last modified on November 21, 2015 at 11:38 am
GM and Seeing Minds: Creating Value by Saving Lives
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