Data-driven Value Creation, Value Capture and Operating Models

November 22, 2015

Read The Full Prompt

In this module we have examined how data and analytics can be utilized in organizations of all types. For this assignment, please choose a company that uses data in a creative way to drive value creation, capture or operating model and then describe:

•What is the company’s value creation model? How does it depend on the creative usage or analysis of data? How is it different from its competitors?

•What is the company’s value capture model? How does it depend on the creative usage or analysis of data? How is it different from its competitors?

•How does its operating model (processes, capabilities, resources, and use of data) drive its business model (value creation and capture)?

•How did it get to where it is now? What challenges do you anticipate for the company in the future?

Please try to use data and analytics to illustrate your arguments when possible. Create an approximately 500-750 word post to make your contribution. Please create appropriate tags for your post. Please also respond to and comment on three other posts per module. Feel free to use graphics, data, videos and links to other sites to corroborate your points.

Submitted (137)

Using Data to Monetize Mother Nature
Elizabeth H
Posted on November 17, 2015 at 11:29 pm
Weather influences 1/3 of the world’s GDP on a daily basis. With such value at stake, The Weather Company is using big data to help companies worldwide optimize marketing, supply chain, and core business operations to capture the value that [...]
SumAll: summing data across platforms
Jennifer B.
Posted on November 20, 2015 at 4:58 pm
A marketing analytics startup is summing data from 42 different platforms to help small and medium sized businesses better understand correlations between social media activity and revenue.
San Antonio Spurs’ Data-Driven Approach to Win Games
Austin
Last modified on November 22, 2015 at 6:58 pm
The San Antonio Spurs were recently named "Best Analytics Organization" at the MIT Sloan Sports Analytics Conference. How has the big data revolution impacted the NBA and how has it helped the Spurs in creating value?
TrueCar – solving the “lemons” issue through data??
SJB
Posted on November 18, 2015 at 3:20 pm
TrueCar is aiming to solve the "lemon" issue in the car dealer market, by providing customers with a huge amount of pricing data for all types of cars, thus helping them to not overpay for their car. The question is: [...]
Walmart Exchange: Using Data to Go from Retail to Media
ahc
Posted on November 22, 2015 at 5:02 pm
Walmart has long reigned at the top of the traditional retail ecosystem for decades, but in 2014, it entered the world of digital media with the introduction of Walmart Exchange, or WMX. WMX is an ad exchange that allows suppliers [...]
Adore Me is setting out to disrupt the lingerie space with style…and data
MR
Last modified on November 22, 2015 at 11:22 pm
  Fast-fashion online lingerie retailer Adoreme, launched in 2011 by HBS alum Morgan Hermand-Waiche, aims to shake up the women’s lingerie space which is currently dominated in the United States by Victoria’s Secret. Using former Victoria Secret designers (e.g. Head [...]
Panorama Education
SEA8
Posted on November 22, 2015 at 11:39 pm
Panorama Education is an SaaS education technology company that enables schools to improve their climate and culture, which are critical components of a successful school. Schools hire Panorama to create and administer surveys to students, teachers, administrators, and parents to [...]
Driving in the direction of big data: Ford Motor Company
ilny
Posted on November 21, 2015 at 6:27 pm
Ford experiments with big data in the attempt to become the Apple of the automotive industry. Its sweeping plans for the future of the automotive industry recognize the value big data plays in the integration between hardware and software.