Data-driven Value Creation, Value Capture and Operating Models

November 22, 2015

Read The Full Prompt

In this module we have examined how data and analytics can be utilized in organizations of all types. For this assignment, please choose a company that uses data in a creative way to drive value creation, capture or operating model and then describe:

•What is the company’s value creation model? How does it depend on the creative usage or analysis of data? How is it different from its competitors?

•What is the company’s value capture model? How does it depend on the creative usage or analysis of data? How is it different from its competitors?

•How does its operating model (processes, capabilities, resources, and use of data) drive its business model (value creation and capture)?

•How did it get to where it is now? What challenges do you anticipate for the company in the future?

Please try to use data and analytics to illustrate your arguments when possible. Create an approximately 500-750 word post to make your contribution. Please create appropriate tags for your post. Please also respond to and comment on three other posts per module. Feel free to use graphics, data, videos and links to other sites to corroborate your points.

Submitted (137)

Bikes, Data and the Crowd
Last modified on November 23, 2015 at 3:39 am
The value of bike sharing services like Hubway heavily depends on bike availability at each of their stations. But how are they able to predict when, where, and how many bikes should be relocated to optimize their network? The solution [...]
Palantir – Masters of Big Data
Allen Yang
Last modified on November 18, 2015 at 12:19 pm
Palantir has developed massive expertise as a big data "consultancy", showing its clients the value that can be unlocked in their own data.
Mint: aggregating personal financial data with ease
Last modified on November 23, 2015 at 12:05 am
Mint is a free personal finance website and mobile app founded in 2006 that easily allows for budget setting and expense tracking. The site then categorizes each event (which can be changed or customized by the user) and creates a [...]
Nordstrom Innovation Lab: Rethinking How You Shop
Last modified on November 22, 2015 at 9:03 pm
Nordstrom’s Innovation Lab, based in Seattle has been tasked with the job of mining data gathered from Facebook, Pinterest, Twitter and its loyalty card to create curated experiences for customers based off of their preferences and in-store shopping activity.
Starbucks: Coffeehouse or Tech Company?
Posted on November 21, 2015 at 7:27 pm
With more than 23.000 stores in more than 65 countries Starbucks is the largest coffee shop in the world. You might be wondering how it is possible to achieve this size, and continue to grow both in in-store sales and [...]
Tinder Wants You to Tone Down Your Right Swipes
Last modified on November 22, 2015 at 9:43 pm
Tinder is a matchmaking app that was launched in 2012. Today, Tinder has over 50 million active users, which swipe 1.8 billion times per day, resulting in more than 26 matches per day. The company states that on average users [...]
Where is the meat Buzzfeed?
Posted on November 22, 2015 at 10:47 pm
Buzzfeed relying too hard on software sourcing its content suffered as a result. When is a data driven approach too much?
Stitch Fix: Mastering Personalization Through Data Science
Last modified on November 22, 2015 at 7:37 pm
Ever wished that you had a personal stylist on call to deliver EXACTLY what you want without having to shop online or in a store? You’re in luck. Four year old San Francisco based, Stitch Fix is the “personal styling [...]
Big data to transform agriculture
Posted on November 22, 2015 at 11:25 am
Although most of us do not worry about where our next meal will come from, about 800 million undernourished people in the world today do not have that luxury. Today, a start-up in Newark, NJ, is developing a technique that [...]
Nielsen: Unique Opportunity with Big Challenges
Anndrea Moore
Last modified on November 23, 2015 at 9:30 pm
Who is Nielsen? The Nielsen Company, founded in 1923, tracks and ultimately sells data on “what people watch, listen to, and buy”.  For the “Buy” business, Nielsen has relationships with all major retailers in the United States (Walmart, Kroger, Safeway, [...]
Fitbit – leveraging consumers’ obsession with data
Last modified on November 21, 2015 at 4:27 pm
In the era of Big Data, companies are obsessed with figuring out how to crunch the numbers and make use of the increased data provided to us by a number of devices. However – companies are not alone in embracing [...]
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