Competing with or Against Crowds

March 26, 2018

Read The Full Prompt

In this module we have examined how firms can leverage digital technologies to harness the power of collective intelligence from the crowds to create value and capture value. For this assignment you have three options:

1 – Pick one industry where no firms have leveraged crowds, and come up with a crowd-based business model that may potentially transform the industry. Describe how you plan to create and capture value. Explain why the crowd will participate, and why your crowd-based model is better than the current model employed by the incumbents.

2 – Describe a company that is using crowds (external or internal) in an innovative manner. Describe how they incentivize participation and manage the crowd. What are the challenges? Describe how value creation and value capture occur, and the growth potential of this business.

3 – Companies often struggle with crowds as well. Describe failed crowdsourcing efforts and explain how and why the company failed. Given what you have learned in the course, what would you do differently?

Create an approximately 500-750 word post at to make your contribution by 6pm on March 26. Please create appropriate tags for your post. Please also respond to and comment on three other posts per module before class. Feel free to use graphics, data, videos and links to other sites to corroborate your points.

Submitted (84)

Amazon takes on Hollywood
Last modified on March 26, 2018 at 3:58 pm
A Big Tech company reinvests the old American classic by harnessing the power of the crowd.
Accenture – Professional Services Giant Leveraging the Crowd?
Last modified on March 26, 2018 at 6:01 pm
With $100M market cap, >$35 billion in revenues, and 425,000 employees, Accenture is arguably the largest professional services firm in the world. With no products, Accenture’s greatest asset is its people… they sell human capital. Therefore, decisions about how to [...] building a platform to crowdfund classrooms
Last modified on March 25, 2018 at 8:20 am is a non-profit crowdfunding website connecting individual donors and teachers / classrooms in need. They successfully built a platform where 75% of gifts are from donors who don’t share ties to those making the request by building trust, transparency, [...]
Zooniverse: Anyone Can be a Researcher
Posted on March 25, 2018 at 11:09 pm
Zooniverse if a platform that allows anyone to become a researcher by posting research projects for volunteers to partake in as well as allowing volunteers to post their own projects to gain help on.
Folding@Home: Crowdsourcing a cure for cancer?
Last modified on March 26, 2018 at 5:53 pm
When we think about crowdsourcing initiatives, we often think about for-profit ventures like Threadless or Kickstarter. But what if you could use crowdsourcing to solve some of humanity’s greatest challenges, and even save millions of lives? Well that’s exactly what [...]
“Activist mapping” at Ushahidi
Last modified on March 26, 2018 at 5:42 pm
How a non-profit tech company is combining crowdsourcing, citizen journalism and geospatial information to drive social activism and public accountability