Competing with or Against Crowds

March 26, 2018

Read The Full Prompt

In this module we have examined how firms can leverage digital technologies to harness the power of collective intelligence from the crowds to create value and capture value. For this assignment you have three options:

1 – Pick one industry where no firms have leveraged crowds, and come up with a crowd-based business model that may potentially transform the industry. Describe how you plan to create and capture value. Explain why the crowd will participate, and why your crowd-based model is better than the current model employed by the incumbents.

2 – Describe a company that is using crowds (external or internal) in an innovative manner. Describe how they incentivize participation and manage the crowd. What are the challenges? Describe how value creation and value capture occur, and the growth potential of this business.

3 – Companies often struggle with crowds as well. Describe failed crowdsourcing efforts and explain how and why the company failed. Given what you have learned in the course, what would you do differently?

Create an approximately 500-750 word post at digital.hbs.edu/platform-digit to make your contribution by 6pm on March 26. Please create appropriate tags for your post. Please also respond to and comment on three other posts per module before class. Feel free to use graphics, data, videos and links to other sites to corroborate your points.

Submitted (84)

Netflix for Books
MHS
Last modified on March 26, 2018 at 1:48 pm
What started as a social network for bookworms has turned into the largest site for readers and book recommendations with 65 million members, 2 billion books added, 68 million reviews. Goodreads leveraged crowdsourced reviews, a sticky offering (more you use [...]
Making Millions Playing Video Games
HBS2018
Last modified on March 26, 2018 at 5:51 pm
Twitch is an online platform that gives video game steamers the ability to make money directly from the viewers they attract. Unlike many traditional content creators that must achieve a minimum size to attract ad buyers and corporate partners, or [...]
Giffgaff: the ‘mobile network run by you’
Iryna
Posted on March 25, 2018 at 5:02 pm
Launched as an experiment in 2009, Giffgaff is now the third largest mobile virtual network operator in the UK (just behind Virgin Mobile and Tesco Mobile), but the only one run by its own customers. Some have believed it is [...]
Amazon takes on Hollywood
Y.Z.
Last modified on March 26, 2018 at 3:58 pm
A Big Tech company reinvests the old American classic by harnessing the power of the crowd.
Accenture – Professional Services Giant Leveraging the Crowd?
RobD
Last modified on March 26, 2018 at 6:01 pm
With $100M market cap, >$35 billion in revenues, and 425,000 employees, Accenture is arguably the largest professional services firm in the world. With no products, Accenture’s greatest asset is its people… they sell human capital. Therefore, decisions about how to [...]
DonorsChoose.org: building a platform to crowdfund classrooms
m_watson
Last modified on March 25, 2018 at 8:20 am
DonorsChoose.org is a non-profit crowdfunding website connecting individual donors and teachers / classrooms in need. They successfully built a platform where 75% of gifts are from donors who don’t share ties to those making the request by building trust, transparency, [...]
From Citizens-Connect to Connected Citizens
Jean Grey
Last modified on March 27, 2018 at 3:04 pm
For too long government-citizen interactions have been disconnected. Every once in a while, in a democratic system, people would go to the polls and express their preferences by electing representatives and delegating in these individuals a lot of power until [...]
OpenIDEO: A Platform to Harness Collaboration for Social Good
D
Last modified on March 26, 2018 at 5:56 pm
A few years ago, IDEO launched Open IDEO, a crowdsourcing platform where people from across the world can collaborate to solve tough global issues. [1] We’ll explore how OpenIDEO is using crowds to generate value, and the challenges it may [...]