Competing with Data

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Many organizations use large data and data analytics as an essential asset in their business. Think about how Waze collects and analyzes millions of queries every day to estimate traffic flows or airlines organize the requests for seats for hundreds of thousands of users each day to reset their pricing, or UPS uses hundreds of thousands of sensors to track millions of packages each data to feed users information about the progress of their shipments.

For this assignment, please choose a company that uses large data or data analytics to enhance its business. In other words, big data can be valuable in the context of offering a service or as a complement to another business process. How does data serve as an asset in their business? What type of investment are required to build and renew that asset? What type of investments and process put that asset to use, and creates value for the company? How does the company capture value from large data and analytics? What challenges did the company have to overcome to make use of the assets? What challenges and opportunities do you anticipate for the company in the future? Devote most of the space to value creation, but feel free to make observations about aspects of the value capture strategy. (Once again, to make it interesting, please stay away from big data use by the big five – Amazon, Google, Facebook, Apple, and Microsoft.)

800 words max

Submitted (4)

Pushing the mantra “data is the new oil” to the limit
Matthieu
Posted on November 4, 2019 at 3:54 pm
Shell, the international energy company, has been an early adopter of data analytics in order to identify potential for improvement in the evolving energy industry. The company constantly tries to innovate, and it does not hold back from investing heavily [...]
The Met’s Goldmine of Data Assets
Keagan Pang
Posted on November 11, 2019 at 6:14 pm
The Metropolitan Museum of Art aka “the Met” in New York City is the third most visited museum in the world. Established in 1870, the Met has accumulated a collection of over 2 million artifacts housed in 2.2 million square [...]
Farm to Data Table: John Deere and Data in Precision Agriculture
C. Williams
Posted on November 12, 2019 at 12:05 am
Farm equipment manufacturer? Data technology leader? How about both? As the global leader in precision agriculture, John Deere is innovating through the internet of things and data analytics to help farmers improve their operations, bottom line, and ability to feed [...]
A Brex of Fresh Air in Corporate Credit Access
Tommy PF
Last modified on November 12, 2019 at 12:29 am
Brex is a corporate card that links to your company's bank account. It uses bank information to make real-time data-driven decisions about the credit limits that it should set for start-ups and other small businesses.