Competing with Data Challenge

April 09, 2018

Read The Full Prompt

In this module we have examined how data and analytics can be utilized in organizations of all types. For this assignment, please choose a company that uses data in a creative way to drive value creation, capture or operating model and then describe:

  • What does the usage or analysis of data create value for the company? How is it different from its competitors?
  • What does the company capture value from data and analytics? How is it different from its competitors?
  • How did it get to where it is now? What challenges did the company have to overcome? What challenges and opportunities do you anticipate for the company in the future?
  • For companies that failed to grow data-driven business models, what are the root causes for such failures?

Please try to use data and analytics to illustrate your arguments when possible. Create an approximately 500-750 word post at  Please create appropriate tags for your post. Please also respond to and comment on three other posts before class. Feel free to use graphics, data, videos and links to other sites to corroborate your points.

Submitted (85)

Netflix: Your Data, Your Show, Your Experience
Last modified on April 4, 2018 at 6:11 pm
Netflix has been the poster child of combining data-driven growth with creative choices. At its core, the Netflix big data approach to media has resulted in more personalized entertainment experiences for subscribers and better creative decision making.
Spotify may know you better than you realize
Last modified on April 8, 2018 at 4:41 pm
Spotify, the largest on-demand music service, uses big data, artificial learning, and machine learning techniques to deliver a unique and personalized music listening experience.
Winning the Super Data Bowl: Eagles Fly on 4th-Downs
Hans Latta
Last modified on April 4, 2018 at 12:27 am
For years, data analysts have decried NFL coaches for punting on 4th-down. After winning their first Super Bowl, the Philadelphia Eagles may have finally busted the myth that punting on 4th-down is the safe, conservative choice.
Using data analytics to optimize employee engagement
Last modified on April 6, 2018 at 9:29 pm
Gone are the days during which CEOs and leaders of big, complex, multinational teams struggle to understand employee engagement. Say goodbye to menial HR surveys that weakly reflect reality and to post-damage exit surveys that raise issues very late. In [...]
Predictive Maintenance of Elevators
Last modified on April 8, 2018 at 8:37 pm
Otis the is the world leader in elevator installation and service, yet it only has a market share of 10%.  As can be seen the industry is very competitive and so a significant basis of competition is its cost. And [...]
Allstate Drivewise: Keeping our Roads Safer
Posted on April 7, 2018 at 8:49 am
Historically, car insurance companies priced premiums based on factors such as what type of car you drive, your past driving history, age, gender and where you live. During the past 5-10 years, insurance companies have been changing the way they [...]
Using Machine learning to protect wild animals
Last modified on April 9, 2018 at 1:17 am
  The Zoological Society of London (ZSL) is now partnering with Google’s Cloud AutoML platform to use machine learning to protect wild animals. The partnership can help ZSL leverage Google’s expertise in image recognition to automatically analyze millions of images captured by cameras in [...]
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