Competing with Data and AI Challenge

April 21, 2020

Read The Full Prompt

Many companies today use data analytics or AI to create and capture value. For this assignment, please choose a company that uses data analytics or AI in a creative way to drive value creation, value capture, or its operating model.

You may focus on use of data analytics or AI to create new products or services, or you may focus on the use of data analytics or AI within the process of some part of its current business. Describe the current challenges and opportunities the company faces in this deployment. Then recommend changes the company needs to make to address these challenges or take advantages of these opportunities. While you should devote most of the space to value creation, please consider the value capture strategy as well.


Create an approximately 750-word post to make your contribution on by 6 p.m. on April 21. (To make it interesting, please stay away from well-known big data/AI companies such as Amazon, Google, Facebook, Apple, and Microsoft.)

Please also respond to and comment on three other posts per assignment. Feel free to use graphics, data, videos, and links to other sites to corroborate your points.

Selected posts will be discussed in class.

Submitted (78)

AstraZeneca: AI in Drug Discovery & Development
Partha Ray
Last modified on April 20, 2020 at 5:40 pm
Currently, it takes a staggering 10-15 years and costs $2.6 billion to develop a new drug, and an astonishing proportion of this is lost in the 90% of candidates that fail. AstraZeneca is one of the world’s largest Pharmaceutical companies [...]
Walmart – An omni-channel vision with data as its core
Posted on April 21, 2020 at 2:53 am
Walmart is striving to be the leader of omni-channel strategy in retail. Data is at the center of this vision. Walmart is leveraging both internal data (e.g. in-store data, online data) as well as external data (e.g. social media, weather, [...]
Digit: Saving you from Not Saving
Carla SanchezArmas
Last modified on April 21, 2020 at 7:00 pm
  Is micro saving a thing? Digit and its venture capital investors seem to think it is. Micro saving is better than no saving, particularly when you seem to live paycheck-to-paycheck. Having a digital assistant that can go through your [...]
Clearview – Any Chance of Redemption?
Posted on April 21, 2020 at 11:34 am
Clearview grabbed the world’s attention early this year when details of their facial recognition software, Clearview AI were leaked to the public.  In an era defined by surveillance capitalism, data privacy and ethics issues are a consistent topic of conversation [...]
Nuance: an AI solution physicians love
Joe Tung
Posted on April 21, 2020 at 1:57 am
Nuance has developed AI solutions that physicians love, captured a significant portion of the U.S. health care market, and is primed to be a major player going forward in the clinical recommendation and diagnostics space.