Competing with Data and AI Challenge

April 21, 2020

Read The Full Prompt

Many companies today use data analytics or AI to create and capture value. For this assignment, please choose a company that uses data analytics or AI in a creative way to drive value creation, value capture, or its operating model.

You may focus on use of data analytics or AI to create new products or services, or you may focus on the use of data analytics or AI within the process of some part of its current business. Describe the current challenges and opportunities the company faces in this deployment. Then recommend changes the company needs to make to address these challenges or take advantages of these opportunities. While you should devote most of the space to value creation, please consider the value capture strategy as well.


Create an approximately 750-word post to make your contribution on by 6 p.m. on April 21. (To make it interesting, please stay away from well-known big data/AI companies such as Amazon, Google, Facebook, Apple, and Microsoft.)

Please also respond to and comment on three other posts per assignment. Feel free to use graphics, data, videos, and links to other sites to corroborate your points.

Selected posts will be discussed in class.

Submitted (78)

Duolingo – Learning the language of AI
Krish Sreedevi
Posted on April 21, 2020 at 2:17 pm
Perhaps the most common new year resolution (behind losing weight) is learning something new- maybe a new language. As with losing weight, the resolve to learn a new language rarely outlives January. Duolingo, backed by AI, is here to make [...]
How Well Does Spotify Know You?
A Iglehart
Posted on April 17, 2020 at 11:59 am
Spotify has been able to use their vast amounts of data, analytical capabilities and AI tools to create a competitive advantage and a superior user experience.
Stitch Fix: Your Personal Shopper
Anuj Lohia
Posted on April 20, 2020 at 6:35 am
Data analytics is at the backbone of Stitch Fix's business model - a personalised online shopper for men and women. The company has experienced tremendous growth over the last few years.
Nike – just Do it with Data science and Demand sensing
Sneha Biswas
Last modified on April 18, 2020 at 12:13 am
Nike has increased its focus on direct-to-customers strategy and cancelled its contract with Amazon to be able to collect its customer data. Through a series of acquisitions of data analytics and AI-based startups, it plans to use this data to [...]
BetterUp: Personalized Career Coaching For All
Posted on April 21, 2020 at 2:16 pm
Personalized career coaching doesn't have to be unaffordable for the masses. BetterUp is showing us how bringing AI to this space can both reduce costs and create a more tailored solution
K Health: Your new primary care doctor?
Last modified on April 18, 2020 at 3:51 pm
No more googling your health symptoms or waiting for an appointment with your doctor — K Health combines AI with easy access to live physicians for a 24 / 7 primary care solution.
(Z)estimating iBuying opportunities for Zillow
Posted on April 21, 2020 at 3:47 pm
Homeowners have strong opinions on the Zillow Zestimate, but it's hard to deny that it has created a great deal of value for buyers, sellers, renters, and landlords - but what can Zillow do to avoid a plateau as the [...]
Affectiva: building AI that reads human emotions
Posted on April 20, 2020 at 10:48 am
As the amount of data we collect increases, companies are leveraging advanced analytics to drive insights also from the most unusual sources of data, including people facial expressions or speech. In fact, an interesting application of artificial intelligence (AI) and [...]
Walmart: Using machine learning to reduce food waste
Colm Farrell
Last modified on April 20, 2020 at 8:33 pm
Food waste is a major problem across the globe. Grocery retailers incur significant costs from this wastage, particularly in the produce category. Walmart is taking this problem head-on with analytics using ‘Eden’: a machine learning algorithm that screens produce for [...]
How data analytics is revolutionizing the NBA
Posted on April 21, 2020 at 1:28 am
Professional basketball has looked very different over the past ten years thanks to the use of data analytics. It is almost as if these Analytics models have inputted the conventional NBA and outputted an entirely new game. A game where [...]
Strategic Education – can AI educate?
Alexander Levinskiy
Posted on April 21, 2020 at 6:38 pm
Strategic Education is at the forefront of introducing AI to the education needs. The company is well positioned as a post-secondary education provider with scale to deliver tailored solutions to its customers and AI seems to be an enabler of [...]
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