Firms today are establishing market leadership by mastering digital innovation. For example, the traditional "Mad Men" advertising agencies now have to be able to blend digital products and services with creative strategy. Amazon is as much a retailer and supply chain powerhouse as it is a digital innovator. Similarly, the Netflix business model is heavily reliant on continuously building and enhancing digital products and services to compete against incumbents in the entertainment industry. Ford is realizing that its future competitors are likely to be Facebook and Google and not BMW and Toyota. Meanwhile, Local Motors, an HBS-alum led startup, is using crowdsourcing, digital fabrication and 3D printing to disrupt the automotive industry.

Digital Innovation and Transformation is a Harvard Business School course designed to equip students to confidently help conceive, lead and execute digital innovation initiatives. To enrich the course experience, Professor Greenstein have elected to use this platform for assignments. The goal of using Open Knowledge is to stimulate deeper conversation, cross-pollination between ideas, and inclusion of the global "digital transformation" community.

We invite you to read more and dive in by adding your own thoughts through contributions and comments.

Latest Assignment

Digital Winners and Losers

February 11, 2020

Read The Full Prompt

Digital technologies are upending many industries and companies. Think about Uber’s impact on the taxi business or Amazon’s impact on retail stores.

For this assignment, we would like you to identify companies/organizations that you think are winning or losing. Just work on either winners or losers. Please focus on just one organization. Tell us why they are a winner or loser. Discuss elements of how they create and/or capture value that is leading you to call them a winner or loser.

Create an approximately 750-word post to make your contribution on digit.hbs.org by 6pm on Feb 11. Please create appropriate tags for your post including if it is a “winner” or “loser.” Please also respond to and comment on three other posts. Feel free to use graphics, data, videos and links to other sites to corroborate your points.

Selected posts will be discussed in class.

Submitted (78)

MarketAxess: Winning via bond disruption
Sky Deck
Posted on February 11, 2020 at 5:43 pm
Cross the widely known benefits of electronic platforms with the massive but unfamiliar-to-most world of bond trading, and you get MarketAxess (Nasdaq: MKTX). The question isn’t if their fixed income marketplace will win or even when, but just by how [...]