Firms today are establishing market leadership by mastering digital innovation. For example, the traditional "Mad Men" advertising agencies now have to be able to blend digital products and services with creative strategy. Amazon is as much a retailer and supply chain powerhouse as it is a digital innovator. Similarly, the Netflix business model is heavily reliant on continuously building and enhancing digital products and services to compete against incumbents in the entertainment industry. Ford is realizing that its future competitors are likely to be Facebook and Google and not BMW and Toyota. Meanwhile, Local Motors, an HBS-alum led startup, is using crowdsourcing, digital fabrication and 3D printing to disrupt the automotive industry.

Digital Innovation and Transformation is a Harvard Business School course designed to equip students to confidently help conceive, lead and execute digital innovation initiatives. To enrich the course experience, Professor Greenstein have elected to use this platform for assignments. The goal of using Open Knowledge is to stimulate deeper conversation, cross-pollination between ideas, and inclusion of the global "digital transformation" community.

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Latest Assignment

Digital Winners and Losers

February 11, 2020

Read The Full Prompt

Digital technologies are upending many industries and companies. Think about Uber’s impact on the taxi business or Amazon’s impact on retail stores.

For this assignment, we would like you to identify companies/organizations that you think are winning or losing. Just work on either winners or losers. Please focus on just one organization. Tell us why they are a winner or loser. Discuss elements of how they create and/or capture value that is leading you to call them a winner or loser.

Create an approximately 750-word post to make your contribution on by 6pm on Feb 11. Please create appropriate tags for your post including if it is a “winner” or “loser.” Please also respond to and comment on three other posts. Feel free to use graphics, data, videos and links to other sites to corroborate your points.

Selected posts will be discussed in class.

Submitted (78)

Bloomberg: Four victorious decades
Last modified on February 10, 2020 at 11:09 pm
Founded in 1981, the Bloomberg LP revolutionized the financial services sector through technology. Nearly 40 years later, its flagship product, the Terminal, continues to dominate trading desks even as it faces a number of competitors trying to take on the [...]
Touch Surgery: The Uberization of Surgical Education
Partha Ray
Last modified on February 11, 2020 at 5:51 pm
Touch Surgery has been #winning the medical education game through its groundbreaking platform, which has expanded globally to offer step by step instructions for over 300 surgical procedures spanning 17 specialties. The platform has over 2 million users and has [...]
NAVER Webtoon: Winning through Content Crowdsourcing
Last modified on February 9, 2020 at 5:02 pm
NAVER Webtoon is a platform that led the revolutionary transition of Comics medium from print to digital in South Korea. It leveraged a crowdsourcing mechanism to develop quality content and creators.—delivered service to home
Last modified on February 10, 2020 at 9:30 pm
Daojia ( is a platform linking consumers and service providers directly. It provides different kinds of services, including massage, manicure, baby care, housekeeping and house maintenance. I view Daojia as a winner in digital area because it benefits millions of [...]
All eyes on Shopify: a winner take all
Posted on February 11, 2020 at 5:50 pm
Shopify, a low-key Canadian company, started as a SAS software solution that enables small and medium-sized businesses (SMBs) to create their own customizable e-commerce websites without the need to have any prior development or design knowledge. Today, fifteen years after [...]
Convoy – The Future of Freight
James Eckfeldt
Last modified on February 11, 2020 at 3:56 pm
The "Uber for freight" entered the market in 2015 to disrupt an old, massive and highly fragmented industry that had not seen much change since e-mail was created. How have they gone about this transformation?
Betterment on disrupting the financial service industry
Last modified on February 11, 2020 at 5:50 pm
  Unlike the disruption that we have seen in the retail space with Amazon, transportation with Uber, and movie industry with Netlflix, there isn’t a single tech firm leading the future of financial services. Betterment hopes to play that role. [...]
China Literature: Winner in Content Creation
Last modified on February 10, 2020 at 6:15 pm
Company Overview China Literature is the leader in the online literature market in China. It is an online platform that connects writers and readers. As of June 30, 2019, China Literature had approximately 8 million writers, 12 million online literary [...]
Ghost kitchen attacks 7-eleven’s food business
Last modified on February 11, 2020 at 5:44 pm
Seeing potential in Japanese food delivery market, Uber Eats, Door Dash and several other platformers are entering Japan. This competition has just begun and it is difficult to predict who will win, but since it seems that food delivery business [...]
Samsara and the Industrial Internet of Things (IIoT)
Jared V.
Last modified on February 11, 2020 at 6:02 pm
The shift to “Industry 4.0” presents a unique opportunity for startups to emerge and win. One of the early winners in this race so far is Samsara, which provides its customers with end-to-end solutions across a variety of industries, giving [...]