HBS Digital Initiative builds community and expertise around digital transformation and tech at Harvard Business School and beyond. We manage this forum to gather and share perspectives from the HBS student community.
Firms today are establishing market leadership by mastering digital innovation. For example, the traditional "Mad Men" advertising agencies now have to be able to blend digital products and services with creative strategy. Amazon is as much a retailer and supply chain powerhouse as it is a digital innovator. Similarly, the Netflix business model is heavily reliant on continuously building and enhancing digital products and services to compete against incumbents in the entertainment industry. Ford is realizing that its future competitors are likely to be Facebook and Google and not BMW and Toyota. Meanwhile, Local Motors, an HBS-alum led startup, is using crowdsourcing, digital fabrication and 3D printing to disrupt the automotive industry.
Digital Innovation and Transformation is a Harvard Business School course designed to equip students to confidently help conceive, lead and execute digital innovation initiatives. To enrich the course experience, Professor Greenstein have elected to use this platform for assignments. The goal of using Open Knowledge is to stimulate deeper conversation, cross-pollination between ideas, and inclusion of the global "digital transformation" community.
We invite you to read more and dive in by adding your own thoughts through contributions and comments.
Digital technologies give rise to a variety of platforms. For this assignment, please pick ONE of the following two options:
1) Identify a platform firm, describe how it creates and capture value, and evaluate its scalability and sustainability. To make it interesting, please stay away from well-known platforms such as those owned by Amazon, Google, Facebook, Apple, and Microsoft.
2) Identify a firm that tried to work with a platform (e.g., X Fire or Australian banks) or tried to become a platform (e.g., Qihoo). Describe the opportunities and challenges in its journey.
Introduction HUYA Inc. is a leading game live streaming platform in China with a large and active game live streaming community. Established in 2014 as a game live streaming business unit of YY Inc. (a leading online [...]
iFood is the leading food delivery platform in Brazil and has expanded into Colombia, Mexico and Argentina. It has fared well on the scalability test. Amidst increased competition in the industry, however, can it ensure profitability and long term sustainability?
Appear Here is an online marketplace for short-term retail space. Appear Here functions as something of an Airbnb for retail space, its online platform that allows landlords to list their empty space for free, for brands to book it as [...]
Saatchi Art is a platform that connects up-and-coming artists to users interested in owning original artwork. This democratizing disruption of the art industry has allowed Saatchi Art to create value for both artists and art lovers.
BlaBlaCar is a carpooling app for long distance trip and a top player in France. The company has bought Ouibus, a French bus company, and is now offering bus trips on its platform which compete directly with carpooling trips.
In 2017 Haven adopted a strategy of becoming a logistics solutions platform - a safe and sustainable option. But was forgoing the sex and violence of direct competition to become a niche platform a sustainable move?
Farfetch prides itself on being the only online luxury fashion platform at scale. Leading up to its IPO in 2018, it has amassed impressive growth and continues to do so till today in the large USD 300 billion luxury fashion [...]
Suddenly awash with free time thanks to #socialdistancing, I find myself spending more time than ever browsing Etsy in search of craft projects, home décor items, and other ways to relieve stress by spending money. The products I’ve encountered range [...]
TaskRabbit is an online and mobile marketplace that matches freelance labor with local demand, allowing consumers to find immediate help with everyday tasks, including cleaning, moving, delivery and handyman work.
Zocdoc connects patients with healthcare providers. It recently adjusted its pricing structure for several markets to attract new physicians to the site. However, Zocdoc must balance the fee structure of its existing physician base with new account acquisition.
Intuit Inc. is a leading financial software company that develops and sells accounting and tax preparation software and services for small businesses, accountants and individuals. They have an array of products such as TurboTax, QuickBooks, ProConnect Tax Online and others. [...]
The DVD rental site founded in 1997 had a first-mover advantage when it introduced their streaming service in 2007; three years later they surpassed 20 million subscribers. Today they are reaching 150+ million subscribers and operate in 190 national markets. [...]
Influencer marketing is a form of social media, where “influencers” (from celebrities to normal people) endorse specific products or brands. In the last few years, this industry grew from $1.7 billion in 2016 to $6.5 billion in 2019. And as [...]
Started in 1999, TradeMe is the largest online marketplace in New Zealand by a considerable distance. 85% of the New Zealanders have a TradeMe Account, and the site was the 4th most popular website in New Zealand in 2018, behind [...]