Firms today are establishing market leadership by mastering digital innovation. For example, the traditional "Mad Men" advertising agencies now have to be able to blend digital products and services with creative strategy. Amazon is as much a retailer and supply chain powerhouse as it is a digital innovator. Similarly, the Netflix business model is heavily reliant on continuously building and enhancing digital products and services to compete against incumbents in the entertainment industry. Ford is realizing that its future competitors are likely to be Facebook and Google and not BMW and Toyota. Meanwhile, Local Motors, an HBS-alum led startup, is using crowdsourcing, digital fabrication, and 3D printing to disrupt the automotive industry.

Digital Innovation and Transformation is a Harvard Business School course designed to equip students to confidently help conceive, lead, and execute digital innovation initiatives. To enrich the course experience, Professor Greenstein has elected to use this platform for assignments. The goal of using Platform is to stimulate deeper conversation, cross-pollination between ideas, and inclusion of the global "digital transformation" community.

We invite you to read more and dive in by adding your own thoughts through contributions and comments.

Latest Assignment

Digital Innovation and Transformation During the COVID-19 Pandemic

May 02, 2020

Read The Full Prompt

The COVID-19 outbreak is a tragedy that will have long-lasting implications for our global economy. The pandemic has showcased the value of digital operating models and is likely to force many companies to speed up their digital innovation and transformation.

For this blog post assignment, please consider ONE of the following questions:

  • Identify an organization that was under significant threat from the COVID-19 outbreak but quickly innovated its operating model to mitigate the impact during the crisis. Please describe the capabilities and processes that enabled these changes and any generalizable lessons for other organizations.
  • Identify an organization that has been significantly affected by the COVID-19 outbreak and recommend how it can leverage digital innovation to grow again.
  • Identify an organization that has experienced significant growth during the outbreak because of its digital operating model. Discuss whether this growth is short term or not and what actions the organization can take to sustain its growth.

Create an approximately 1000-word post to make your contribution on by 6 pm on May 2.

Please also respond to and comment on three other posts per assignment. Feel free to use graphics, data, videos, and links to other sites to corroborate your points.

Submitted (79)

Pager: A Digital Doctor in Every Patient’s Family
Matt B
Posted on April 30, 2020 at 11:45 am
Pager’s innovative product, strategic business model, and rapid COVID-19 response are strong signs that the company is well-positioned to succeed in the forthcoming battle for dominance in telemedicine.
Strava: Striving in the time of Corona?
Chris H
Posted on May 2, 2020 at 1:00 pm
Strava is a fitness tracking application for “dedicated” cyclists and runners. The origin of Strava is from the Swedish word for striving: strava. Founded in 2009 by Mark Gainey and Richard Shaw [1], Strava has grown into one of the [...]
Barry’s: Bringing the Red Room to the Living Room
Posted on May 2, 2020 at 5:51 pm
COVID-19 is making people fat, and they don’t like it.  Apart from the grave threats to lives and livelihoods that the virus poses, the physical shape of even the fittest is in dire straits.  With group gatherings banned, exercise studios [...]
ChenMed: Preventative, Capitated Care to fight COVID-19
DJ Song
Posted on April 29, 2020 at 10:39 pm
Corona virus has impacted the lives of many but is especially risky for seniors. As the COVID-19 pandemic impacts the US, primary care physician offices need to overhaul their fee for service models. ChenMed is a leader in the market. [...]
Practo: Climbing the pandemic ladder
Last modified on May 2, 2020 at 11:30 am
Indian government’s response to Covid-19 crisis In lieu of coronavirus pandemic, India announced a 21-day lockdown, effective from March 25th. The lockdown has been extended multiple times, currently extended till May 17th. Telemedicine is getting a lot of traction across the [...]
Can America’s Pastime Bring Us A New Home Run?
Jesse Bendit
Last modified on April 30, 2020 at 3:26 pm
Fans (and everyone else) are desperate for live entertainment - can the MLB set the stage for using digital options to bring sports back to a post-COVID world? Even more, can this model be used to not just solve logistical [...]
Teladoc and the Rise of the Virtual Doctor
Last modified on May 2, 2020 at 6:28 pm
Hospitals have become overwhelmed by the steep spike in number of patients that walk through their doors daily. As stay at home orders have been instituted across nations, people’s mobility have been restricted unless absolutely necessary. As a result, if [...]
Haus Apéritifs: The Restaurant Project
Leah H
Last modified on April 29, 2020 at 11:42 pm
“We wanted the ritual of drinking without the consequences of high sugar, high alcohol liquor -- And it turns out millennials want the same thing," said Co-Founder and Co-CEO Helena Price Hambrecht. "Nothing in the market worked for us, so [...]
Instacart sees unprecedented growth amid pandemic: can it deliver?
Posted on May 1, 2020 at 11:22 pm
As COVID-19 pandemic forced people to social distance, consumers started eating more at home which created huge demand for delivery services applications. Specifically, the grocery delivery services industry has managed to capture a lot of the new demand as home [...]
NBCUniversal: Can the peacock become a phoenix?
Posted on May 2, 2020 at 4:44 pm
COVID-19 has disproportionately affected traditional media conglomerates relative to their streaming-only competitors. NBCUniversal is one such facing production freezes, theme park closures, and declining ad revenues. Despite setbacks, the company is innovating today to build digital capabilities and services that [...]
Zero(dha) to the top!
Posted on May 1, 2020 at 12:49 pm
Zerodha, an Indian discount broker was able to rapidly scale and satisfy a surge in demand during the recent market downturn. As its original proposition of low-cost transactions has worn off, it relied on its technical prowess to compete. What [...]
Talkspace: Supporting Mental Health during COVID-19
Jared V.
Posted on May 2, 2020 at 5:58 pm
As COVID-19 continues to spread throughout the globe and impacts the physical health of millions, the pandemic has also taken a toll on people's mental health. Without the ability to seek in-person help, many have turned to digital mental health [...]