Firms today are establishing market leadership by mastering digital innovation. For example, the traditional "Mad Men" advertising agencies now have to be able to blend digital products and services with creative strategy. Amazon is as much a retailer and supply chain powerhouse as it is a digital innovator. Similarly, the Netflix business model is heavily reliant on continuously building and enhancing digital products and services to compete against incumbents in the entertainment industry. Ford is realizing that its future competitors are likely to be Facebook and Google and not BMW and Toyota. Meanwhile, Local Motors, an HBS-alum led startup, is using crowdsourcing, digital fabrication, and 3D printing to disrupt the automotive industry.
Digital Innovation and Transformation is a Harvard Business School course designed to equip students to confidently help conceive, lead, and execute digital innovation initiatives. To enrich the course experience, Professor Greenstein has elected to use this platform for assignments. The goal of using Platform is to stimulate deeper conversation, cross-pollination between ideas, and inclusion of the global "digital transformation" community.
We invite you to read more and dive in by adding your own thoughts through contributions and comments.
May 02, 2020
Read The Full Prompt
The COVID-19 outbreak is a tragedy that will have long-lasting implications for our global economy. The pandemic has showcased the value of digital operating models and is likely to force many companies to speed up their digital innovation and transformation.
For this blog post assignment, please consider ONE of the following questions:
- Identify an organization that was under significant threat from the COVID-19 outbreak but quickly innovated its operating model to mitigate the impact during the crisis. Please describe the capabilities and processes that enabled these changes and any generalizable lessons for other organizations.
- Identify an organization that has been significantly affected by the COVID-19 outbreak and recommend how it can leverage digital innovation to grow again.
- Identify an organization that has experienced significant growth during the outbreak because of its digital operating model. Discuss whether this growth is short term or not and what actions the organization can take to sustain its growth.
Create an approximately 1000-word post to make your contribution on digit.hbs.org by 6 pm on May 2.
Please also respond to and comment on three other posts per assignment. Feel free to use graphics, data, videos, and links to other sites to corroborate your points.
Log in to submit
Wayfair – From Covid-19 loser to winner?
The use of teleconsultation has increased by a hundred time since the outbreak. With an exponential growth, and by supporting practitioners and hospitals, Doctolib is building an empire in digital health.
How The Walt Disney Company can adapt to be even stronger
While ride-sharing faces a huge decline, Uber has managed to keep its head above water through innovating new services.
Nike is responding to the COVID-19 by leveraging its digital resources to connect athletes with customers, strengthening its digital ecosystem and boosting online sales.
“Never let a good crisis go to waste.” – Winston Churchill If only Zillow had the same mentality as Churchill during this global pandemic their actions might have led to a different strategy than the one they are currently pursuing. [...]
Airbnb is facing unprecedented challenges due to COVID-19 hit. Even if Airbnb can weather the current crisis, can it sustain its business model?
For small businesses, it’s not just digital innovation but also the doggedness of the entrepreneurial leader that matters. Mei Mei's team has rallied customers and staff and media to help this business survive.
Energy companies have continuously invested on new technologies. Digital transformation will play a critical role to reduce the negative impacts of COVID-19 and future external shocks.
The award-winning bakery Milk Bar, led by celebrity chef Christina Tosi, has pivoted to using digital content to drive its ecommerce business to beat the pandemic.
MAF Group reacted quickly to the pandemic to support its mall tenants by launching a marketplace to allow them to service their customers online. The company relied on synergies across its businesses to support its swift reaction. Can it keep [...]
Valve has recently had a dramatic increase in gamers, but will it last?
The retail industry has been going through tough times since the Great Recession and for many retailers, COVID-19 might be the final nail in the coffin. As the lists of winners and losers in retail are sorted out, a few [...]
We all know Uber- a company that has achieved "verb" status! However, this doesn't mean that Uber is immune to failure. The COVID-19 pandemic could turn Uber into a "Xerox" of "Blockbuster" ! Or not...?
Through the COVID-19 pandemic, even the disruptors have been disrupted. Lyft has a unique opportunity to help communities while building a platform for growth, advancing the company's mission to "reconnect people through transportation and bring communities together."
The brick-and-mortar retailer is facing large sales declines due to a slow roll out of their e-commerce efforts.
Patreon offers alternate income sources to creators during COVID-19
Cooped up in quarantine, people everywhere are turning to bread-baking for comfort and fun. Unprecedented consumer demand for flour and yeast has strained suppliers, resulting in secondary markets and new businesses leveraging digital platforms.
Nike is outperforming its peers during this challenging period due to the biggest shifts they’ve made to leverage the strength of their digital ecosystem to help consumers maintain their physical and mental well-being while at home
Hollywood may be changed forever due to COVID-19's impact on the movie industry. As independent films seem most threatened, will A24 be able to continue to deliver their impactful and esteemed films.
A look at Thirty Madison's efforts to utilize their resources for a positive impact in times of COVID-19
What can Live Nation do to survive in a context in which all live music events are cancelled throughout the globe and there's no certainty as to when they might be resumed.
With only three years in operation, MEDS' 1-hour delivery mobile pharmacy is leading new customer behavior for online shopping during Covid-19. The question is - can it sustain and leverage its market advantage for future growth beyond the outbreak?
COVID-19 outbreak has challenged the way many businesses are conducting their activities, including those as essential as signing. With no opportunities to sign agreements on paper physically in the era of physical distancing but still pressing needs to sign contracts [...]