Firms today are establishing market leadership by mastering digital innovation. For example, the traditional "Mad Men" advertising agencies now have to be able to blend digital products and services with creative strategy. Amazon is as much a retailer and supply chain powerhouse as it is a digital innovator. Similarly, the Netflix business model is heavily reliant on continuously building and enhancing digital products and services to compete against incumbents in the entertainment industry. Ford is realizing that its future competitors are likely to be Facebook and Google and not BMW and Toyota. Meanwhile, Local Motors, an HBS-alum led startup, is using crowdsourcing, digital fabrication, and 3D printing to disrupt the automotive industry.

Digital Innovation and Transformation is a Harvard Business School course designed to equip students to confidently help conceive, lead, and execute digital innovation initiatives. To enrich the course experience, Professor Greenstein has elected to use this platform for assignments. The goal of using Platform is to stimulate deeper conversation, cross-pollination between ideas, and inclusion of the global "digital transformation" community.

We invite you to read more and dive in by adding your own thoughts through contributions and comments.

Latest Assignment

Digital Winners during the Pandemic

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Digital technologies were already upending many industries and companies before the pandemic. Covid-19 has accelerated those trends. Think about the impact of Door Dash on restaurants, or Shopify’s and Amazon’s impact on the ability of retail stores to develop a new channel.

For this assignment please identify companies/organizations that you think are winning during the Covid-19 pandemic. Please focus on just one organization, and not an entire category of organizations, entrants, or firms. Tell us why they are a winner in this environment. If it is useful for illustrating or explaining their winning approach, you may also refer to losing organizations, entrants, or firms, but these should not be the central feature of the post.

Please place most of the emphasis on how the organization creates value in the short run from its products, services, actions, and strategies. You also should summarize how it captures value. Finally, you may allude to how it is positioned to create and capture value as the pandemic declines. Why do these products, services, actions, and strategies lead you to call them a winner or loser?

Create an approximately 750-word post. Make your contribution by 6pm on February 10.

Please also respond to and comment on three other posts by 8am on Feb 11. Feel free to use graphics, data, videos, and links to other sites to corroborate your points.

Selected posts will be discussed in class and also featured on the HBS Digital Initiative website.

Please prepare a 2-3 min summary of your blog post before class.

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