Firms today are establishing market leadership by mastering digital innovation. For example, the traditional "Mad Men" advertising agencies now have to be able to blend digital products and services with creative strategy. Amazon is as much a retailer and supply chain powerhouse as it is a digital innovator. Similarly, the Netflix business model is heavily reliant on continuously building and enhancing digital products and services to compete against incumbents in the entertainment industry. Ford is realizing that its future competitors are likely to be Facebook and Google and not BMW and Toyota. Meanwhile, Local Motors, an HBS-alum led startup, is using crowdsourcing, digital fabrication, and 3D printing to disrupt the automotive industry.

Digital Innovation and Transformation is a Harvard Business School course designed to equip students to confidently help conceive, lead, and execute digital innovation initiatives. To enrich the course experience, Professor Greenstein has elected to use this platform for assignments. The goal of using Platform is to stimulate deeper conversation, cross-pollination between ideas, and inclusion of the global "digital transformation" community.

We invite you to read more and dive in by adding your own thoughts through contributions and comments.

Latest Assignment

Digital Innovation and Transformation During the COVID-19 Pandemic

May 02, 2020

Read The Full Prompt

The COVID-19 outbreak is a tragedy that will have long-lasting implications for our global economy. The pandemic has showcased the value of digital operating models and is likely to force many companies to speed up their digital innovation and transformation.

For this blog post assignment, please consider ONE of the following questions:

  • Identify an organization that was under significant threat from the COVID-19 outbreak but quickly innovated its operating model to mitigate the impact during the crisis. Please describe the capabilities and processes that enabled these changes and any generalizable lessons for other organizations.
  • Identify an organization that has been significantly affected by the COVID-19 outbreak and recommend how it can leverage digital innovation to grow again.
  • Identify an organization that has experienced significant growth during the outbreak because of its digital operating model. Discuss whether this growth is short term or not and what actions the organization can take to sustain its growth.

Create an approximately 1000-word post to make your contribution on by 6 pm on May 2.

Please also respond to and comment on three other posts per assignment. Feel free to use graphics, data, videos, and links to other sites to corroborate your points.

Submitted (79)

Nike: Just do it. Differently!
Reinaldo Fioravanti
Posted on April 30, 2020 at 6:51 pm
Nike is responding to the COVID-19 by leveraging its digital resources to connect athletes with customers, strengthening its digital ecosystem and boosting online sales.
Zillow Falling Flat During this COVID-19 Pandemic
Robert Alexander
Posted on April 29, 2020 at 10:40 pm
“Never let a good crisis go to waste.” – Winston Churchill If only Zillow had the same mentality as Churchill during this global pandemic their actions might have led to a different strategy than the one they are currently pursuing. [...]
Airbnb: To be, or not to be
Last modified on April 30, 2020 at 5:06 pm
Airbnb is facing unprecedented challenges due to COVID-19 hit. Even if Airbnb can weather the current crisis, can it sustain its business model?
MEI MEI: Dumplings, Delivery, and Delicious Doggedness
Last modified on April 28, 2020 at 11:13 am
For small businesses, it’s not just digital innovation but also the doggedness of the entrepreneurial leader that matters. Mei Mei's team has rallied customers and staff and media to help this business survive.
Lyft-ing Communities, Delivering Hope, and Winning the Rideshare Race
Last modified on May 2, 2020 at 5:02 pm
Through the COVID-19 pandemic, even the disruptors have been disrupted. Lyft has a unique opportunity to help communities while building a platform for growth, advancing the company's mission to "reconnect people through transportation and bring communities together."
Haus Apéritifs: The Restaurant Project
Leah H
Last modified on April 29, 2020 at 11:42 pm
“We wanted the ritual of drinking without the consequences of high sugar, high alcohol liquor -- And it turns out millennials want the same thing," said Co-Founder and Co-CEO Helena Price Hambrecht. "Nothing in the market worked for us, so [...]