Firms today are establishing market leadership by mastering digital innovation. For example, the traditional "Mad Men" advertising agencies now have to be able to blend digital products and services with creative strategy. Amazon is as much a retailer and supply chain powerhouse as it is a digital innovator. Similarly, the Netflix business model is heavily reliant on continuously building and enhancing digital products and services to compete against incumbents in the entertainment industry. Ford is realizing that its future competitors are likely to be Facebook and Google and not BMW and Toyota. Meanwhile, Local Motors, an HBS-alum led startup, is using crowdsourcing, digital fabrication and 3D printing to disrupt the automotive industry.

Digital Innovation and Transformation is a Harvard Business School course designed to equip students to confidently help conceive, lead and execute digital innovation initiatives. To enrich the course experience, Professor Greenstein have elected to use this platform for assignments. The goal of using Open Knowledge is to stimulate deeper conversation, cross-pollination between ideas, and inclusion of the global "digital transformation" community.

We invite you to read more and dive in by adding your own thoughts through contributions and comments.

Latest Assignment

Digital Winners and Losers

February 11, 2020

Read The Full Prompt

Digital technologies are upending many industries and companies. Think about Uber’s impact on the taxi business or Amazon’s impact on retail stores.

For this assignment, we would like you to identify companies/organizations that you think are winning or losing. Just work on either winners or losers. Please focus on just one organization. Tell us why they are a winner or loser. Discuss elements of how they create and/or capture value that is leading you to call them a winner or loser.

Create an approximately 750-word post to make your contribution on by 6pm on Feb 11. Please create appropriate tags for your post including if it is a “winner” or “loser.” Please also respond to and comment on three other posts. Feel free to use graphics, data, videos and links to other sites to corroborate your points.

Selected posts will be discussed in class.

Submitted (78)

The Louvre: Winning at Digital Engagement
Joe Tung
Last modified on February 9, 2020 at 7:32 pm
Background Established in 1793, the Musée du Louvre is one of the world’s largest and most visited museums. Despite its age and size, the Louvre has become one of the most forward thinking and digitally innovative museums, resulting in increasing [...]
Mercado Libre: a winner in Latin America
Andres Perez
Posted on February 9, 2020 at 6:13 pm
Mercado Libre, the largest online eCommerce ecosystem in Latin America, has disrupted the retail industry. Its innovative business model has positioned the company as a winner in Latin America, which has been reflected in its impressive growth.
DJI: Winning in consumer drones
Amanda Dong
Last modified on February 9, 2020 at 9:21 pm
DJI Overview: from hobbyist to billion-dollar business When Frank Wang incorporated DJI (Da Jiang Innovations) Co in his dorm room in 2006, the market for unmanned aerial vehicles (commonly known as drones) was limited to a few die-hard hobbyist and [...]
One Medical wins at digital health
Genevieve Chow
Posted on February 9, 2020 at 11:52 pm
By applying a technology business model to the healthcare industry, One Medical has successfully aligned incentives of different parties to become a clear winner in digital health.
Flexport: Disrupting international freight shipment
C. Xu
Posted on February 9, 2020 at 11:58 am
Flexport is a freight forwarder based out of San Francisco that is digitizing the international freight shipment market. There are a number of reasons why I think they are a #winner in today’s digital world.  
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