Firms today are establishing market leadership by mastering digital innovation. For example, the traditional "Mad Men" advertising agencies now have to be able to blend digital products and services with creative strategy. Amazon is as much a retailer and supply chain powerhouse as it is a digital innovator. Similarly, the Netflix business model is heavily reliant on continuously building and enhancing digital products and services to compete against incumbents in the entertainment industry. Ford is realizing that its future competitors are likely to be Facebook and Google and not BMW and Toyota. Meanwhile, Local Motors, an HBS-alum led startup, is using crowdsourcing, digital fabrication, and 3D printing to disrupt the automotive industry.
Digital Innovation and Transformation is a Harvard Business School course designed to equip students to confidently help conceive, lead, and execute digital innovation initiatives. To enrich the course experience, Professor Greenstein has elected to use this platform for assignments. The goal of using Platform is to stimulate deeper conversation, cross-pollination between ideas, and inclusion of the global "digital transformation" community.
We invite you to read more and dive in by adding your own thoughts through contributions and comments.
May 02, 2020
Read The Full Prompt
The COVID-19 outbreak is a tragedy that will have long-lasting implications for our global economy. The pandemic has showcased the value of digital operating models and is likely to force many companies to speed up their digital innovation and transformation.
For this blog post assignment, please consider ONE of the following questions:
- Identify an organization that was under significant threat from the COVID-19 outbreak but quickly innovated its operating model to mitigate the impact during the crisis. Please describe the capabilities and processes that enabled these changes and any generalizable lessons for other organizations.
- Identify an organization that has been significantly affected by the COVID-19 outbreak and recommend how it can leverage digital innovation to grow again.
- Identify an organization that has experienced significant growth during the outbreak because of its digital operating model. Discuss whether this growth is short term or not and what actions the organization can take to sustain its growth.
Create an approximately 1000-word post to make your contribution on digit.hbs.org by 6 pm on May 2.
Please also respond to and comment on three other posts per assignment. Feel free to use graphics, data, videos, and links to other sites to corroborate your points.
Log in to submit
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Peloton has taken advantage of the nationwide stay at home orders that have caused a surge in demand for at-home fitness solutions.
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With the 2020 wedding season largely postponed, Zola - a wedding registry site - is experiencing first hand that the wedding industry is far from pandemic-proof
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COVID 19 presents both a significant challenge and a massive opportunity for Shopify. Will one of the recent darlings of the public markets prevail?
TAL: a leading tutorial institution with strong offline network TAL Education Group is a leading K-12 after-school tutoring services provider in China. The acronym “TAL” stands for “Tomorrow Advancing Life”, which reflects TAL’s vision to promote top learning opportunities for [...]
Autonomous delivery vehicles benefit from e-commerce growth and new regulations.
Can Zoom win an intense competition and maintain its presence in people’s life after COVID19?
Nintendo Switch has benefitted from increased demand due to COVID-19, but title-specific strategy hamstrings short- and long-term growth and sustainability.
Before COVID-19 struck, the once-niche telemedicine industry struggled to gain traction and mainstream acceptance. Now it has gone mainstream. Will this hold post COVID-19?
With over 50 million downloads between March 15 and April 15, about 70 times above the average number of downloads for any app, Houseparty has clearly benefited from the ongoing Covid-19 crisis. Over the same period, the digital socialization app [...]
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