Digital technologies give rise to a variety of platforms. Think about how iTunes makes apps available for iPhone users or Match.com helps those seeking partners.
For this assignment, please pick ONE of the following two options:
1) Identify a platform firm, describe how it creates and capture value, and evaluate its scalability and sustainability. To make it interesting, please stay away from well-known platforms such as those owned by Amazon, Google, Facebook, Apple, and Microsoft.
2) Identify a firm that tried to work with a platform (e.g., Australian banks or X-Fire) or tried to become a platform (e.g., Lexoo). Describe the opportunities and challenges in its journey.
In both cases, stress the strategy for value creation, but feel free to make observations about aspects of value capture.
Create an approximately 750-word post. Make your contribution by 6pm on March 2.
Please also respond to and comment on three other posts by 8am on March 3. Feel free to use graphics, data, videos, and links to other sites to corroborate your points.
Selected posts will be discussed in class and also featured on the HBS Digital Initiative website.
Please prepare a 2-3 min summary of your blog post before class.