Firms today are establishing market leadership by mastering digital innovation. For example, the traditional "Mad Men" advertising agencies now have to be able to blend digital products and services with creative strategy. Amazon is as much a retailer and supply chain powerhouse as it is a digital innovator. Similarly, the Netflix business model is heavily reliant on continuously building and enhancing digital products and services to compete against incumbents in the entertainment industry. Ford is realizing that its future competitors are likely to be Facebook and Google and not BMW and Toyota. Meanwhile, Local Motors, an HBS-alum led startup, is using crowdsourcing, digital fabrication and 3D printing to disrupt the automotive industry.

Digital Innovation and Transformation is a Harvard Business School course designed to equip students to confidently help conceive, lead and execute digital innovation initiatives. To enrich the course experience, Professor Greenstein have elected to use this platform for assignments. The goal of using Open Knowledge is to stimulate deeper conversation, cross-pollination between ideas, and inclusion of the global "digital transformation" community.

We invite you to read more and dive in by adding your own thoughts through contributions and comments.

Latest Assignment

Digital Innovation and Transformation During the COVID-19 Pandemic

May 02, 2020

Read The Full Prompt

The COVID-19 outbreak is a tragedy that will have long-lasting implications for our global economy. The pandemic has showcased the value of digital operating models and is likely to force many companies to speed up their digital innovation and transformation.

For this blog post assignment, please consider ONE of the following questions:

  • Identify an organization that was under significant threat from the COVID-19 outbreak but quickly innovated its operating model to mitigate the impact during the crisis. Please describe the capabilities and processes that enabled these changes and any generalizable lessons for other organizations.
  • Identify an organization that has been significantly affected by the COVID-19 outbreak and recommend how it can leverage digital innovation to grow again.
  • Identify an organization that has experienced significant growth during the outbreak because of its digital operating model. Discuss whether this growth is short term or not and what actions the organization can take to sustain its growth.

Create an approximately 1000-word post to make your contribution on digit.hbs.org by 6 pm on May 2.

Please also respond to and comment on three other posts per assignment. Feel free to use graphics, data, videos, and links to other sites to corroborate your points.

Submitted (79)

“Zoom by Day, Houseparty by Night”
Partha Ray
Last modified on April 30, 2020 at 1:57 pm
Social distancing orders resulting from the COVID-19 pandemic has left individuals isolated from friends and loved ones, resulting in increased demand for video chat apps. Houseparty has grown dramatically in response to the effects of the COVID-19 pandemic.
Evo theaters: Social distancing and watching movies
Sneha Biswas
Last modified on April 27, 2020 at 11:53 pm
With worldwide drop in movie theater business due to COVID-19, EVO Entertainment quickly shifted its business model from closed physical theaters to open air drive-in theaters in its parking lots. Alongside, it also delved into grocery delivery services to expand [...]
Formula 1: Speeding towards esports success?
Colm Farrell
Posted on May 1, 2020 at 10:44 am
Coronavirus has put a halt to the current Formula 1 season. However, within days of postponing/cancelling Grand Prix races, Formula 1 innovated to offer 'Virtual Grand Prix' races to its fans. How did they achieve this? Will this esports success [...]
Shopify: A Pandemic Proof Platform?
C. Xu
Last modified on May 1, 2020 at 7:16 pm
COVID 19 presents both a significant challenge and a massive opportunity for Shopify. Will one of the recent darlings of the public markets prevail?
TAL: Online Education Transformation in Covid 19
Amanda Dong
Posted on April 27, 2020 at 11:31 am
TAL: a leading tutorial institution with strong offline network TAL Education Group is a leading K-12 after-school tutoring services provider in China. The acronym “TAL” stands for “Tomorrow Advancing Life”, which reflects TAL’s vision to promote top learning opportunities for [...]
MEI MEI: Dumplings, Delivery, and Delicious Doggedness
Choplife
Last modified on April 28, 2020 at 11:13 am
For small businesses, it’s not just digital innovation but also the doggedness of the entrepreneurial leader that matters. Mei Mei's team has rallied customers and staff and media to help this business survive.
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