Firms today are establishing market leadership by mastering digital innovation. For example, the traditional "Mad Men" advertising agencies now have to be able to blend digital products and services with creative strategy. Amazon is as much a retailer and supply chain powerhouse as it is a digital innovator. Similarly, the Netflix business model is heavily reliant on continuously building and enhancing digital products and services to compete against incumbents in the entertainment industry. Ford is realizing that its future competitors are likely to be Facebook and Google and not BMW and Toyota. Meanwhile, Local Motors, an HBS-alum led startup, is using crowdsourcing, digital fabrication and 3D printing to disrupt the automotive industry.

Digital Innovation and Transformation is a Harvard Business School course designed to equip students to confidently help conceive, lead and execute digital innovation initiatives. To enrich the course experience, Professor Greenstein have elected to use this platform for assignments. The goal of using Open Knowledge is to stimulate deeper conversation, cross-pollination between ideas, and inclusion of the global "digital transformation" community.

We invite you to read more and dive in by adding your own thoughts through contributions and comments.

Latest Assignment

Value Creation with AI

December 04, 2019

Read The Full Prompt

Please pick one company that deploys machine learning or other aspects of deep learning. Amazon uses AI to anticipate when an ad has value that others will bid. Google uses natural language processing to automate Translate. For this assignment, please choose a company that uses AI in a creative way to drive value creation, value capture, or its operating model.

You may focus on use of AI as a service, or you may focus on the use of AI within the process of some part of its business. In other words, please describe how the organization deploys AI as a free-standing service around which it develops a business, or as a complement and improvement into its process. Describe the current challenges and opportunities the company faces in this deployment. Then assess the recommend changes the company needs to make to address these challenges or take advantages of these opportunities. In your post, please consider any organizational changes the company needs to make to achieve its aspirations. While you should devote most of the space to value creation, please make some observations about aspects of the value capture strategy.

1000 words max.

Submitted (22)

Watson: IBM’s AI as a Service
Last modified on November 27, 2019 at 1:05 am
Inside IBM's multi-billion dollar AI as a service business that started with a group of three researchers almost 15 years ago
BrainCo’s FOCUS Headband: Brain Scan or Brain Scam?
Leo Li
Last modified on December 3, 2019 at 4:55 pm
BrainCo has developed and launched an AI-powered headband that can track users’ level of focus and engagement. Market reactions have been mixed with compliments and controversies. Will this mind reader succeed?
Sky Media and The Future of Recommendation Algorithms
Jackson Howell
Last modified on December 3, 2019 at 9:08 am
Sky Limited, the British media and telecommunications conglomerate owned by Comcast and headquartered in London, is working on the future of television. Ironically, the future of television has less and less to do with television itself, at least in the [...]
Kensho – made in the Square, trades on the Street
Last modified on December 4, 2019 at 4:13 am
'Ken' means 'seeing'; 'sho' means 'nature' or 'essence'. 👀🌴 True to its name, Kensho employs AI to see the true nature of data. Kensho has disrupted the financial sector and has made its way into all of the major institutions. [...]
John Deere – Using AI to reimagine farming
Dominika Sarnecka
Posted on December 3, 2019 at 10:18 pm
When asked what comes to mind when thinking about John Deere, the largest and one of the most popular agricultural, forestry and construction machinery manufacturer in the world, majority of people would not think "Artificial Intelligence." Yet, faced with the [...]
Live inside your content: The future of entertainment
Rocco Puno
Posted on December 3, 2019 at 9:08 pm
Rct studio is creating a fully immersive, AI-driven movie experience that adapts to the player's reactions, with each story creating thousands of permutations. Is this the prelude to a world of AI-driven characters that continuously evolve? Will such characters force [...]
Bossa Nova: Robotics, AI and Groceries
Posted on December 4, 2019 at 7:49 am
Bossa Nova is deploying robots and AI technology in grocery superstores to reduce the chronic challenge of inventory management.
Tradeshift: AI in B2B Commerce
Last modified on December 4, 2019 at 8:14 pm
Tradeshift has been one of the first B2B e-commerce providers to introduce AI capabilities in its software solutions.
Shield AI
Posted on December 4, 2019 at 5:42 pm
Military Special Operations Drones - Artificial Intelligence for a safer, more secure world.