V. Kasturi Rangan
Kash is the Malcolm P. McNair Professor of Marketing at the Harvard Business School and co-chair of HBS Social Enterprise Initiative. He is interested in business marketing and is actively involved in studying the role of marketing in nonprofit organizations, and specifically how it influences the adoption of social products and ideas. His current research is focused on understanding business models that address the needs and wants of people living on less than $5/day. The aim of the research is to develop models of success that bring value to the base-of-the pyramid and yet are profitable and sustainable in the long run.