Sascha L. Schmidt

Sascha is the director of the Center for Sports and Management at the WHU–Otto Beisheim School of Management in Dusseldorf, Germany. The “Future of Sports” is his key research interest. As an affiliate of the Laboratory for Innovation Science at Harvard (LISH) and MIT Sports Entrepreneurship Bootcamps, he studies the impact of new technologies on athletes, consumers, and managers in sports.

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