December 11, 2019

Garrett Johnson

Garrett is an assistant professor of marketing at Questrom School of Business, Boston University. His research on internet marketing examines online display advertising: the medium’s effectiveness and privacy issues and his ad effectiveness research uses large-scale experiments to measure how and how much ads work. Garrett also studies how privacy research quantifies the value of online behavioral targeting to industry and considers the impact of policy & self-regulatory approaches.

Garrett Johnson