February 18, 2020

Ezra Englebardt

Ezra is the brand strategy lead for luxury and lifestyle brands at Wayfair. In an effort to help his parents understand what he does (and explain it to their friends), he usually says he does “the psychology part of advertising/marketing.” But at the end of the day, what he really does is develop strategies and solutions for brands based on deep consumer knowledge and insight. Ezra is a strong believer in building preference for brands and changing behavior through emotional connection. In his career, Ezra has worked on brands such as Procter & Gamble, Aflac, Sara Lee, Ram Trucks, Hartford Mutual Funds, Webster Bank, Bertucci’s, Carbonite, Bai Brands, MassMutual, U.S. Cellular, USAA, the Department of Defense, Hyatt Hotels, and Smashburger.

Ezra Englebardt