Catherine is the Sloan Distinguished Professor of Management Science and Professor of Marketing at MIT Sloan. Her research interests lie in how technology allows firms to use digital data to improve their operations and marketing, and in the challenges this poses for regulations designed to promote innovation. She has particular expertise in online advertising, digital health, social media, and electronic privacy. Generally, most of her research lies in the interface between marketing, economics, and law. She holds a PhD in economics from Stanford University, and a BA from the University of Oxford.
Catherine presented her paper “Seeding the S-Curve? The Role of Early Adopters in Diffusion” at the Digital Seminar on September 21, 2016. You can check out her post-Seminar interview with her co-author Christian Catalini here.