January 21, 2020

Reimagining your business for the digital age


  • To drive strategy in the digital age, you'll need to reimagine your whole business.
“We started asking… ‘have the rules of strategy changed as a result of the digital world?’.”

Until recently, strategy seemed to have well-defined rules: strategy was about focus, and organizations could gain competitive advantage by either being cheaper or better. Since the advent of the Internet, however, things seem to have changed. In his book Driving Digital Strategy, Edward W. Carter Professor of Business Administration and Chair of the General Management Program at HBS Sunil Gupta highlights how the rules of strategy are shifting in the digital era.

You can see Professor Gupta’s entire flash talk from our 2018 Future Assembly here.

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