Why Retailers Should Retire Holiday Shopping Season
- The Black Friday model is broken. Here's how to fix it.
In this article for Harvard Business Review, Denise Lee Yohn argues that the traditional holiday shopping super-sale model deserves some much needed revision. The ubiquitousness of information and the digital transformation of the economy have led costumers to demand more freedom over their shopping habits, and the boom and bust nature of the holiday season strains retailers’ ability to cope with enormous fluctuations in demand as well. Clearly, it’s time for a change.