Play: An Organizing Schema for Digital Commercial Culture

“Interaction is what the Internet has given us that no previous publication or medium was able to give us.”

In this spirited flash talk from Future Assembly 2018, John Deighton asserts that playfulness is the secret sauce that built the Internet and businesses that fail to recognize this key element are missing out on the full potential of digital transformation. Deighton demonstrates how businesses can incorporate playfulness into their business model in a myriad of ways — from delivering edgy (and hilarious) apologies to training machine learning algorithms.


  • John Deighton

    John is the Harold M. Brierley Professor of Business Administration at Harvard Business School.