The new rules of strategy

“Obviously Jeff Bezos missed these strategy classes.”

Have the rules of strategy changed in the digital world? Professor Sunil Gupta tackles this question in this presentation from our 2018 Future Assembly flash talk series. Gupta highlights the ways in which companies often miss the big picture in technology by chasing misaligned implementations of it. Furthermore, he offers a road map for how organizations can more effectively compete, capture, and create value in the digital age.


  • Sunil Gupta

    Sunil is the Edward W. Carter Professor of Business Administration and Chair of the General Management Program at Harvard Business School.