Bharat Anand on digital change and the content trap
- Maybe the Internet didn't break the newspaper industry after all.
In this flash talk from our 2017 Future Assembly conference, Bharat Anand, Henry R. Byers Professor of Business Administration at the Harvard Business School, shares some key insights from his must-read book The Content Trap. Among them, Anand debunks popular myths regarding the digital disruption of key industries (e.g. news, music) and demonstrates that the real power (or danger!) of digital transformation lies in an organization’s ability to leverage inter-connectedness and to take advantage of the promises of today’s digital landscape.