Digital change and the content trap
Maybe the internet didn’t break the newspaper industry after all. Professor Bharat Anand offers some germane and timely advice for media companies (hint: all companies are media companies now) in the digital age. Namely, Bharat revisits newspapers and reveals some surprising facts about what really caused the industry’s decline. His insights are useful for anyone looking to play in the digital landscape and leverage the power of connections to develop profitable business models and avoid falling into the “content trap.”
Bharat is a professor in the strategy unit at Harvard Business School, senior associate dean and faculty chair of the HBS Online, and serves on the HarvardX Faculty Committee.
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