March 30, 2020

Aging in America and what it means for technology


  • It's not so much about "how do we design for old people," it's "how do we design for the aging digital native?"

Many organizations like to say that an aging population represents opportunities to sell products and services, but for the first time in history, America is moving towards a population that is more old-age dependent then under-18 dependent.

“Don’t ask how the feature of the thing will change humanity but how the future of humans will change the thing.”

In this tech talk from the Harvard Business School Executive Education Advanced Management Program, Sara Holoubek of Luminar Labs looks at how to design tech for digital natives as they age and encourages us to think more broadly about designing tech to meet the needs of different generations.

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