Catherine Tucker and Christian Catalini on the role of early adopters in diffusion
- Seeding a technology while ignoring early adopters’ needs for distinctiveness is counterproductive.
On Sep. 21, 2016, the Digital Initiative’s digital seminar series hosted Catherine Tucker and Christian Catalini from MIT’s Sloan School of Management, where they presented their paper, “Seeding the S-Curve? The Role of Early Adopters in Diffusion.”
Following the talk, they shared some of the paper’s key takeaways and their thoughts on the digital transformation of the economy.