The role of early adopters in diffusion
Seeding a technology while ignoring early adopters’ needs for distinctiveness is counterproductive. Catherine Tucker and Christian Catalini share the results of a study looking at how early technology adopters behave and ways “seeding” technology can play a role in widespread adoption.
Featuring
-
Catherine Tucker
Catherine is the Sloan Distinguished Professor of Management Science and a professor of marketing at MIT’s Sloan School of Management.
-
Christian Catalini
Christian is co-creator of Libra, head economist at Calibra (Facebook), and the Theodore T. Miller Career Development Professor at MIT.
Keep Exploring
Future of Finance