Monetization in a mobile world
During the 2015 Digital Transformation Summit, Professor Sunil Gupta, Ernst & Young’s Janet Balis, and Twitter’s Glenn Otis Brown shared their thoughts on mobile commerce affecting markets, business strategy, and what people think of as money.
Forecasting mobile commerce
Building a mobile marketing strategy
How advertising works on mobile
Featuring
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Sunil Gupta
Sunil is the Edward W. Carter Professor of Business Administration and Chair of the General Management Program at Harvard Business School.
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Janet Balis
Janet is a Partner, Global Advisory Leader for Media & Entertainment at Betaworks, a studio of digital companies in New York City.