Monetization in a mobile world

Retail shopping on a tablet

During the 2015 Digital Transformation Summit, Professor Sunil Gupta, Ernst & Young’s Janet Balis, and Twitter’s Glenn Otis Brown shared their thoughts on mobile commerce affecting markets, business strategy, and what people think of as money.

Forecasting mobile commerce

Building a mobile marketing strategy

How advertising works on mobile


  • Sunil Gupta

    Sunil is the Edward W. Carter Professor of Business Administration and Chair of the General Management Program at Harvard Business School.

  • Janet Balis

    Janet is a Partner, Global Advisory Leader for Media & Entertainment at Betaworks, a studio of digital companies in New York City.