February 27, 2020

Monetization in a mobile world

Retail shopping on a tablet


  • Mobile commerce is having an impact on a wide range of sectors.

During the 2015 Digital Transformation Summit, Professor Sunil Gupta, Ernst & Young’s Janet Balis, and Twitter’s Glenn Otis Brown shared their thoughts on mobile commerce affecting markets, business strategy, and what people think of as money.


Forecasting mobile commerce


Building a mobile marketing strategy


How advertising works on mobile

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