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Future of Finance

How does the fintech unicorn Ant Financial do it?

Headquartered in Hangzhou (China), Ant Financial has grown into a fintech “Unicorn.” The fintech empire that the company established spanned verticals such as mobile and online payment (Alipay), money market fund (Yu’e Bao), wealth management (Ant Fortune), digital-only banking (MYbank), credit scoring (Zhima Credit), and consumer credit portal (Ant Credit Pay) among others. After another sales record during the 2016 11.11 Global Shopping Festival along with Alibaba, Long Chen, Chief Strategy Officer of Ant Financial was contemplating the various opportunities and challenges associated with the firm’s international expansion, inclusive finance in rural regions, and regulatory uncertainties. This case from Associate Professor Feng Zhu takes a look inside the firm’s growth strategy.

Authored By

  • Feng Zhu

    Feng Zhu is the Piramal Associate Professor of Business Administration at Harvard Business School.

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