February 25, 2020
Mar 23 2020

Summit 2020: brands & the disinformation reality

4:30 pm — March 23, 2020 - HBS, Klarman Hall

The DI's annual flagship event.

Summit 2020: brands & the disinformation reality

“Is this even true?”

Disinformation is a very real issue facing brands in 2020. Information has never been more quickly or broadly spread with the chance to go viral at everyone’s fingertips — whatever the content.

Today, disinformation can disrupt and distort the conversation between customer and brand, influencing what consumers believe and what they’re willing to buy. How brands decide to respond, from fighting back to promoting the disinformation, will set norms for how others react. Brands today are in a powerful position to put a stake in the ground that may just change the role disinformation plays in our world.

At Summit 2020 we’ll investigate how brands and disinformation shape one another from multiple perspectives: 

  • Ezra Englebardt, brand strategy lead for luxury and lifestyle brands at Wayfair
  • Renée DiResta, trust and technical research manager at the Stanford Internet Observatory at Stanford University
  • James Mickens, Gordon McKay Professor of Computer Science at the Harvard John A. Paulson School of Engineering and Applied Sciences

The event will be moderated by Jill Avery, senior lecturer of marketing at Harvard Business School.

Join us

Monday, March 23
4:30 – 6:30 pm EST
Harvard Business School’s Klarman Hall
Reception to follow

Featuring

  • Jill Avery Headshot

    Jill is a senior lecturer of business administration at Harvard Business School and branding expert.

  • Ezra Englebardt Headshot

    Ezra is an expert in brand strategy, planning, and execution.

  • Renee Diresta Headshot

    Renée is a trust and technical research manager at the Stanford Internet Observatory at Stanford University.

  • James Mickens Headshot

    James is a computer scientist and the Gordon McKay Professor of Computer Science at the Harvard John A. Paulson School of Engineering and Applied Sciences.

Aware of an event related to the intersection of technology and business? Let us know — if it’s a good fit for our audience, we’ll promote it here.