November 21, 2019
Dec 18 2019

Optimizing targeting policies via adaptive experimentation: improving user retention at The Boston Globe

12:15 pm — HBS Cotting Conference Room, 107

Doctoral Student Workshop Series: Jeremy Yang, Sloan School of Management at MIT. This event is open to faculty, doctoral students, and academic researchers.

Optimizing targeting policies via adaptive experimentation: improving user retention at The Boston Globe

Abstract

We combine machine learning and field experiment to optimize a targeting policy to improve subscriber retention at the Boston Globe.

Speaker bio

Jeremy Yang is a doctoral candidate in the Marketing group at Sloan School of Management, MIT. He is broadly interested in the intersection of machine learning and causal inference, social networks, and behavioral economics.

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