Competitor Information and Firm Strategy: A Field Experiment on Yelp

11:30 am April 3, 2019

Cotting House Conference Room, HBS

Abstract: I explore the impact of increased competitor information on the strategic choices of firms. I run a field experiment in collaboration with Yelp across ~3,000 nail salons in San Francisco, New York, Los Angeles, and Chicago, and analyze how information on competitor prices shapes their decisions and performance.

Competitor Information and Firm Strategy: A Field Experiment on Yelp
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