November 22, 2017
Oct 20 2017

The Future of Advertising and Publishing: Policy Exchange Forum

1:30 pm — Harvard Business School

A round-table gathering to advance the conversation about advertising and the future of publishing by bringing together a select group of executives and experts in the publishing, advertising, and technology industries. Hosted by the Digital Initiative.

The Future of Advertising and Publishing: Policy Exchange Forum

 

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The Tow Center for Digital Journalism at Columbia University, the Harvard Business School Digital Initiative, and the Shorenstein Center on Media, Politics and Public Policy at the Harvard Kennedy School, invite you to participate in an off-the-record roundtable discussion on “Advertising and the Future of Publishing.” This timely discussion is hosted at Harvard Business School, Cambridge, MA on October 20th, 2017. The session will run from 8:00 a.m. until 12:30 p.m.

The purpose of the roundtable is to advance the conversation about advertising and the future of publishing by bringing together a select group of executives and experts in the publishing, advertising, and technology industries. Our discussion will be divided into two sessions. The first session will address the question: “What are possible futures for the relationship between publishers and advertisers?”. The second session will address the question: “How can platforms, news publishers, and advertising agencies shape the quality of advertising?”. The Policy Exchange Forums are a critical component of the Tow Center’s Platforms and Publishers research project.

In these sessions participants representing both platforms and publishers can engage with issues that directly relate to the ethical and civic values of journalism. The forum aims at the relationship between technology, business, journalism, and ethics and brings together diverse stakeholders from interdisciplinary fields to discuss current issues and surface potential new ones. Click here for more information and highlights from previous sessions.

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