February 27, 2020

Wesley Hartmann on super bowl ads

The man watches on sports the channel on TV the American football


  • Advertising during the Super Bowl builds a complementarity between brands and sports viewership.

On Sep. 24, 2014 at the Digital Initiative’s Digital Seminar, Wesley Hartmann from Stanford University Graduate School of Business shared research on “Super Bowl Ads.”

Watch Wesley share key takeaways

People in this Article

Also In Data & Analysis