November 21, 2019

Wesley Hartmann on super bowl ads

The man watches on sports the channel on TV the American football

TL:DR;

  • Advertising during the Super Bowl builds a complementarity between brands and sports viewership.

On Sep. 24, 2014 at the Digital Initiative’s Digital Seminar, Wesley Hartmann from Stanford University Graduate School of Business shared research on “Super Bowl Ads.”

Watch Wesley share key takeaways

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