Wesley Hartmann on super bowl ads

On Sep. 24, 2014 at the Digital Initiative’s Digital Seminar, Wesley Hartmann from Stanford University Graduate School of Business shared research on “Super Bowl Ads.”
Watch Wesley share key takeaways
Featuring
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Wesley Hartmann
Wesley is the John G. McCoy-Banc One Corporation Professor of Marketing at the Stanford University Graduate School of Business and co-director of Digital Business: Data, Decisions & Platform Strategy Initiative