April 1, 2020

Lorin Hitt on data analysis capability and the value of social media

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  • Despite its rapid adoption and increased spending on social media, there have been few studies on the economic value of corporate social media investment or the factors that affect this value — until now.

On May 6, 2015, the Digital Initiative’s Digital Seminar hosted Lorin Hitt from the University of Pennsylvania Wharton School who gave a talk on “Data Analysis Capability & the Value of Social Media.”


Watch Lorin share key takaways

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