Disinformation Reality

Including Work By Maggie Engler, Renée DiResta, Neal Ungerleider, James Mickens, Ezra Englebardt

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By Maggie Engler

How brands and disinformation shape one another from multiple perspectives

In a world where information spreads without control or verification, globally, instantly, how can brands control their story?

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We are reshaping digital to create a world where technology advances and serves humanity.

Our focus is at the intersection of technology and organizations, and our work is grounded in our community building, leveraging, and researching tech throughout the world.

Disinformation Reality

How brands unwittingly fund disinformation

Facts and fakes: how misinformation, disinformation, and hoaxes impact brands

Unfair fight: small businesses vs. disinformation

Using verifiable digital provenance to combat disinformation

Summit: brands & the disinformation reality

Impossible burgers won’t make men grow breasts (and other lies about your brand)

Other HBS Initiatives