August 22, 2019

Waze Connected Citizens Program


  • How do take a free program supported by three people to accommodating 500 partners, or more? Lessons from Waze's Connected Citizens Program.

Launched in 2014, Waze’s Connected Citizens Program connects with governments in a data-sharing partners that provides officials with traffic incident and congestion data. Director of Growth at Waze, Di-Ann Eisnor, suddenly found herself tasked with turning a local, Kentucky partnership supported by a 3-person team into an international program with hundreds of partners. This case from Professor Mitchell Weiss’s offers a masterclass in management principles for how small partnerships with government can scale like they’re a Silicon Valley hotshot and successfully build cities fit for the future.

“Every entrepreneur knows the plague of exhaustion without any relief in sight… What’s scary is the worry that you don’t have any more energy reserves to rally and push it to the next level. But of course, you always do.” -Di-Ann Eisnor

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