The importance of government going digital (hint: it’s not just about efficiency)
- Digital interactions with government suck... but they don't have to.
Most people when they think of city government, they don’t exactly tend to think of pleasing and intuitive digital experiences. Well, former CDO (Chief Digital Officer) of the City of Boston and HBS alumna Lauren Lockwood is on a mission to change all that.
There’s this really cool and really wear moment you get when you really upset people’s expectations in a positive way… You get people to question their assumptions about the entity their interacting with.
So what happens when you make digital interactions with government that don’t suck? You get a chance to transform your citizens’ entire relationship to government.