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Machine Learning Curve

Tackling normative defaults in the AI era

With the rise of the commercial internet over the last quarter-century, software developers have churned out millions of user interfaces on website, mobile, and voice applications. Many of these suffered from “normative defaults” — being built to reflect a set of assumptions about users’ identities and behaviors. This talk from marketing and digital strategy consultant Perry Hewitt shares some of the problematic normative defaults emerging in the AI era, their causes and consequences, and recommended approaches for prevention from code to culture.


  • Perry Hewitt

    Perry works at the intersection of marketing, technology, and mission.

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Machine Learning Curve